05.12 ALL ABOUT DIOR

THE POWER OF THE ROSE

影片

Yesterday, DiorMag unveiled the exceptional properties of Nectar de Rose de Granville Dior Prestige . Today, we bring you the film retracing the creation and transformation of the Rose de Granville, a flower born of the meeting between the powers of nature and the expertise of Dior science.

This is the story of a wild rose that blossoms on a cliff top in the face of wind and tides. Triumphing over the salty Norman breezes and the most violent storms, it opens its petals as a flower both delicate and vivacious. A flower of exceptional vitality, discovered by the Dior researchers in the  couturier's childhood garden, it's the origin of the Rose de Granville, a species specially created by the house's ethnobotanists, after nine years of research and following on a highly specific program of specialist breeding of the best flower specimens over seven generations. Delicate and untamed, resplendent with the force of its beauty, the Granville rose now blooms in a garden specially dedicated to it, in France, in the heart of the Loire valley, where the climate and the horticultural tradition prove the perfect partners for its extraordinary properties.

Grown in an organic and natural manner, picked by hand just as it begins to open, it's treated with the utmost care in order to keep all its vital power intact. Next passed on to the house's scientists, the Granville rose gives up its goodness in a bath of oil, all its vitality being concentrated into an essence, before finally giving birth to an exceptional nectar. And thus, like an armful of roses, comes the Grand Masque Nectar de Rose de Granville  - sensual and vigorous, with the promise of skin radiant with softness and vitality.

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