Edouard Mauvais-Jarvis, Dior's Scientific Communications Director, exclusively answers our DiorMag questions.
DiorMag: What sets Dior's scientific work apart?
Edouard Mauvais-Jarvis: Our specificity lies in our multidisciplinary approach to beauty. Among the two hundred and sixty researchers working at Helios one finds behavioral specialists, biologists defining the problems that products need to fix, ethnobotanists and plant chemistry experts responsible for identifying unique and powerful active ingredients from nature, and so on. But we also seek deepened knowledge and new discoveries through external partnerships.
DiorMag: What kind of scientific partnerships do you develop?
Edouard Mauvais-Jarvis: In order to consistently advance our level of innovation and offer women increased performance, the Dior research arm regularly partners with medical departments and major universities around the world. By opening up our own work and findings, we are able to benefit and apply their knowledge in the cosmetic field. In this way we've collaborated with renowned scientists such as Nobel Prize winner Peter Agre, who helped us to develop the Hydra Life range.
DiorMag: How has Dior's research work gained credibility with these prestigious researchers?
Edouard Mauvais-Jarvis: We regularly publish articles on our work and our developing knowledge of the skin in recognized scientific revues. These publications have opened their doors to us, allowing us to go ever further in our research and innovation.
DiorMag: To make a Dior product does one need a certain kind of sensibility that goes beyond solely possessing scientific knowledge?
Edouard Mauvais-Jarvis: This is precisely what makes the formulators' jobs difficult: making ingredients interact in a way that results in a final product that is not just effective, but also comfortable and agreeable to apply. Their approach reveals a sense of creativity and an artistic sensitivity. They have a thorough knowledge of physical chemistry and the raw materials they utilize, but they also need to be able to successfully use them to create emotion.