Flowers have always been at the heart of Dior. Founder Christian Dior loved flowers as much as he loved female beauty, they were his ideal. Now, more than ever, flowers inspire Dior Science. Dior researchers are inspired by their enlightened intuition and this passionate heritage. Their unique scientific ambition has led them to focus on the mystery of flowers. The most evolved plants in the natural kingdom - flowers, are real matrices of life and the perpetuation of the species. They produce powerful molecules for regeneration and resistance.
The Rose de Granville, jewel of Dior Prestige, blooms in the Loire Valley. A land selected for its extreme purity and mineral wealth.
Exceptional conditions allow it to express a vitality twice superior to a classic rose*. In this Dior Garden, 800 rose bushes grow organically free from fertilizers. This is the only way to guarantee 100% natural and biologically active Rose extracts.
* In vitro test.
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