JOY BY DIOR
THE NEW FRAGRANCE
THE JOY OF DIOR

FRAGRANCE

JOY BY DIOR

THE NEW FRAGRANCE

JOY BY DIOR

THE BIRTH OF AN ICON

JOY BY DIOR

L’INTERVIEW

New products & best-sellers

Discover the Dior fragrances, timeless creations born of an alliance between the expertise and exceptional flowers of the Grasse region.

Discover

THE EMBODIMENT OF CREATION

Dior Perfumer-Creator since 2006, François Demachy exemplifies
all the expertise and strong creativity of Dior fragrances today,
perpetuating the heritage of the House.
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GRASSE, THE CRADLE OF PERFUMERY

The regions of Provence and the Grasse are intimately tied to the history of the house of Dior.
It is where Christian Dior purchased the Château de La Colle Noire, a place he said he felt
"as much a Couturier as a Perfumer". It is where, with his passion for flowers, he dreamed of Dior
flowers for Dior fragrances, grown on his estate.
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