Today, Dior Science measures the power of regeneration of the Rose de Granville directly in the heart of the skin. Each day, it reveals millions of cells of an exceptional vitality. Skin is smoother and firmer, and regains its rose-petal perfection.
"THE ROSE IS THE QUEEN OF FLOWERS" - CHRISTIAN DIOR
Well before couture and Avenue Montaigne, there were the rose walls of the Villa Les Rhumbs. Perched on a cliff, overlooking the Norman coast, the childhood home of Christian Dior was a peaceful haven. A rosarium lies at the heart of the garden, designed by his mother Madeleine. There, along a row of flowering arches, Christian Dior discovered the countless seductive faces of his favorite flower at a very early age. The Rose would leave its mark on all his creations. This flower, with its infinite varieties, has never left the Dior universe, and remains an endless source of inspiration for each of its pursuits.
THE INCREDIBLE DESTINY OF A WILD ROSE
Through a surprising return to its roots, the Rose de Granville takes its origins from just next to Villa Les Rhumbs. Just off its garden, on the windy cliffs of Granville, grows a wild rose whose daintiness conceals an extraordinary strength. Despite the harshness of the marine climate, the exquisite, vivacious flower blooms continually.
The Rose de Granville is found in several Dior Presige Skincare products, offering skin a new vitality.
10 years of patient, meticulous work took researchers from the wild rose of the cliffs to the Rose de Granville. No fewer than 7 successive hybrids were necessary to domesticate the wild rose and intensify its powers. An extraordinary rose was thus brought forth: the Rose de Granville.
8 UNIQUE MOLECULES
To make use of the full potential of the Rose de Granville, the Dior researchers performed unprecedented molecular decoding work. After 15 years of research, they managed to establish the molecular "ID card" of the Rose de Granville. It is exceptionally rich, comprising more than 400 molecules. But the incredible discovery is the identification of 8 unique molecules found nowhere else. This new molecular reservoir holds the secret of the extraordinary life force of the Rose de Granville.
A CUTTING-EDGE PROCESS: DYNAMIC ENFLEURAGE
Now the traditional enfleurage process becomes high-tech. The Rose is frozen and then submitted to ultrasound frequencies that place the tissues under high pressure. This method bursts the cell membranes to make available the 8 molecules within, which would otherwise remain inaccessible.
THE ROSE.LAB AT THE HÉLIOS RESEARCH CENTER IN FRANCE
In a laboratory unique in the world, Dior Science has been uncovering the powers of the legendary Rose de Granville. Go behind the scenes of the Rose.Lab. Located at the heart of Hélios, the French research center of Dior, the Rose.Lab concentrates the full expertise of the House of Dior on the rose. It is here that botanists, biologists, and chemists gather, confer, and decipher the codes of the Rose de Granville.
Molecular analysis, extraction, biology, and formulation — four major fields of expertise join forces at the Rose.Lab, forming a virtuous circle of research and observation.
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