For the first time, the House of Dior organised a Symposium « Dior Skincare, at the cutting edge of beauty » at the National Art Center in Tokyo on Tuesday, November 10th 2015.
This international event has helped expose the philosophy of the House of Dior, which is committed to combining pleasure and performance in skincare lines such as Dior Capture Totale or Dior Prestige, fueled by a pioneering scientific vision.
It exposed the latest advances in Dior research which, through its visionary alliances, manages to transpose significant medical and scientific discoveries into the cosmetics domain.
“Dior satisfies the desire of women to be beautiful, here and now.”
The House of Dior remains true to the spirit of a promise made to women by its founder: Offer women beauty as a guarantee of happiness. The heir to this global, pioneering vision, Dior Skincare plays a major role in the development of this ideal of radiant beauty.
Driven by a pioneering attitude the House of Dior founded 3 Asian Innovation Centers in Japan, China and now Korea. The scientific acuity of the Dior Science researchers enables them to study the secrets of Asian skins and to understand the climatic and environmental interactions that impact their quality.
Dior Science relies on the benefits of precious plant active ingredients with exceptional properties. These active ingredients originate from the Dior Gardens, guaranteeing traceability, respect and performance. The potential of these active ingredients is identified through ultra-precise molecular analysis methods using advanced technology. Their properties are then preserved and enhanced by innovative extraction methods, clean and non-polluting.
REFILLS, AN ECO-RESPONSIBLE APPROACH
In order to better safeguard and respect what is rare and beautiful, the House of Dior has invented an eco-friendly beauty step. Within Capture Totale, Dior Prestige and L’Or de Vie skincare ranges, Dior now offers refillable bottles.
The House of Dior is committed to its founding values of sustainability and environmental respect, at all stages of production. Water consumption has been reduced by 2/3 in 7 years, around 70% of waste is recycled, and transportation by sea is prioritized.
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