Creates instant volume with the simple power of a squeeze. By pumping the soft tube, you generously coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. The special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, creating daring, pumped-up volume without clumping. This is lash volume pushed to the extreme.
"The idea was to make the impossible, possible—to create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumizing effect that creates really rich lashes."
Peter Philips, Creative and Image Director for Dior Makeup
Volume is 100%* more pumped for lashes that look seductive and extravagant.
*Instrumental tests on 16 subjects (bare lashes vs. application)
To apply, remember Pump, then Volume. First, Pump: squeeze the tube 2-3 times to soften and warm the mascara, and to fully load the brush. Next, Volume: apply the mascara by zigzagging the brush over the lashes, making sure to cover them from root to tip.
For XXL Volume start with Diorshow Maximizer 3D Triple Volume Plumping Lash Primer.
The elastomeric brush is rigid enough to style lashes with no clumping - but has a "bounce effect" to deliver a lush, full, XXL lash look. Fullness with definition - it's the best of both worlds.
The volumizing formula features elastic Bouncy Powders™ resulting in a uniquely creamy, dense texture that lasts from the first to last application.
Discover the Diorshow range for spectacular catwalk-worthy eyes.Discover
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