At the center of everyone’s attention, the flower blossoms, gradually revealing the secrets of its infinite life force. Precision, rigor and patience are the keys to this quest for excellence. From a cliff-top rose discovered in Normandy to exceptional luxury skincare, the saga of the Rose de Granville is above all an adventure of advanced science.
8 UNIQUE MOLECULES
To exploit the full potential of the Rose de Granville, Dior researchers have devoted themselves to unparalleled molecular decoding.
After 15 years of research, they successfully established the molecular identity of the Rose de Granville. It is exceptionally rich and boasts over 400 molecules.
But the major discovery was the identification of 8 unique molecules no other rose possesses. This new molecular reservoir holds the secret to the extraordinary life force of the Rose de Granville.
A CUTTING-EDGE PROCESS: DYNAMIC ENFLEURAGE
The traditional process of enfleurage has become a state-of-the-art technique.
Once freshly picked, the rose is frozen and then hit by a flow of ultrasound waves that place its tissues under high pressure. This process ruptures cell membranes to access the 8 previously unattainable molecules.
THE FUTURE OF AGE-DEFYING SKINCARE - ÉDOUARD MAUVAIS-JARVIS, SCIENTIFIC COMMUNICATIONS DIRECTOR AT DIOR
"Chronic inflammation is a major challenge for current medical research since it plays a crucial role in the most serious diseases. Dior Science has been studying this phenomenon for over 10 years."
-35%*: Rose de Granville Nectar reduces micro-inflammation (IL-8)
+35%*: Rose de Granville Nectar rebuilds the cellular architecture (Desmoglein)
* In vitro test on ingredients.
Well before couture, well before Avenue Montaigne, there were the rose walls of the Villa Les Rhumbs. Perched on a cliff, overlooking the Normandy coast, the childhood home of Christian Dior was a peaceful haven. It was on these steep cliffs that Dior botanists discovered a wild rose capable of withstanding the harsh marine climate. This led to the creation of a legendary rose, the Rose de Granville.
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