Dior Prestige is concentrated in the extraordinary life force of the Rose de Granville. It delivers an exceptional dual regenerative and perfecting action to every layer of the skin, A more complete correction of all signs of aging is now possible. Let your fingertips discover the amazing feeling of rose-petal skin: a fine and smooth texture, firm plumpness, harmonious contours and a radiant glow.
"THE ROSE IS THE QUEEN OF FLOWERS" CHRISTIAN DIOR
Well before couture, well before Avenue Montaigne, there were the rose walls of the Villa Les Rhumbs. Perched on a cliff, overlooking the Normandy coast, the childhood home of Christian Dior was a peaceful haven. At the heart of its garden designed by his mother, Madeleine, was a rose garden. It is here, along the string of floral arches, that Christian Dior discovered very early on the thousand seductive facets of his cherished flower. It left its mark on all of his creations. It is a flower with infinite varieties that has never left the world of the House and remains an inexhaustible source of inspiration for each of its domains.
THE INCREDIBLE DESTINY OF A WILD ROSE
In a surprising return to his roots, the Rose de Granville's origins are close to the Villa Les Rhumbs. Very close to his garden, on the windy cliffs of Granville, grows a wild rose whose delicate nature hides an extraordinary power. Despite the harshness of the marine climate, this exquisite, perennial rose blooms constantly.
For the transformation from a wild rose growing on the cliffs to the Rose de Granville, 10 years of patient, meticulous work were needed. It took 7 successive generations of cross-breeding to tame the wild rose and exalt its powers. An extraordinary rose was created: the Rose de Granville.
In the only laboratory of its kind in the world, Dior science deciphers the powers of the legendary Rose de Granville. Step behind the scenes of the Roselab.
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