Dior Homme Sport is reinvented to better embody a life in which sport has become a philosophy more than a race for performance. It conveys the idea of a life in motion, in which love, laughter and dreams are an invitation to sensuality. François Demachy, Dior Perfumer-Creator, has recreated the composition of his fragrance, taking inspiration from the codes of this new lifestyle. This energizing and spicy perfume retains the sexy, woody notes of Dior Homme's identity. This freshness takes up the challenge of extreme remanence, and of a beginning that lasts and lasts.
Romain Gavras delivers a dynamic, sensual film that combines the signature images of an iconic Robert Pattinson with new snapshots of New York coursing with urban energy.
The Dior man is there, captured in an offbeat "sport" spirit that moves in sync with pulse of the city.
The new, high-powered and tightly cut film features iconic skater and basketball players embodying a pavement-pounding spirit of sport.
A mosaic of candid snapshots showing all nuances of a Dior spirit that steeps the word "sport" in the philosophy of a free and intense life.
A typically Dior Homme scent like an expression of its philosophy: between vitality and sexiness, energy and refinement.
The immediate pleasure of a juicy freshness, the energy of spices, and the sexy trail of noble woods.
This freshness takes up the challenge of a lingering experience, and of a beginning that lasts and lasts.
Powerful, effusive, juicy, fruity freshness.
The new Dior Homme Sport's opening line is a flight of citrus with a hot-headed temperament.
Vivacious and juicy Blood Orange meets subtle Cedrat Essence, which diffuses its gently piquant notes together with a Grapefruit note.
A Pear Extract caresses this ballet of sharp lemony notes, surrounding it with juicy sweetness.
Dior Homme's aromatic-spicy signature rapidly follows these effusive citruses. Heightened by a note of Elemi, it unfurls a lemony incense that supports the composition.
This very structured, fruity and spicy freshness has a foundation so robust that it lasts and lasts, thanks to "relay-notes" of Pink Peppercorn and Nutmeg.
Here, the heart notes play a minor part, making way for the witty dialogue between the opening sun-kissed fruits and the woods, layered with musks, which boost the base.
Also on the programme is a powerful duet of Haitian Vetiver and Sandalwood combining forces to express their obviously virile nature.
"Although I wanted to move forward with the Dior Homme Sport composition, I nevertheless retained its woody signature. The base is noble, composed of rare woods. The "sport" spirit is contained in the movement of this dialogue between the vivacious, juicy beginning and the reassuring response of the end."
François Demachy, Dior Perfumer-Creator
Robert Pattinson is one of those rare actors who plays with elegance and a certain casualness, an obvious modernity.
Without any effort or posturing, he projects a determined image, located at the intersection of one's dark seduction, his longing for authenticity and a desire for intensity.
He is a Dior man in motion, with a determined look about him.
The "sport" spirit resides in this outdoors style, in this sexy virility.
LIFE IS SHORT, BREAK THE RULES (THEY WERE MADE TO BE BROKEN) FORGIVE QUICKLY, KISS SLOWLY, LOVE TRULY, LAUGH UNCONTROLLABLY AND NEVER REGRET ANYTHING THAT MAKES YOU SMILE YOU ARE WHO YOU ARE MEANT TO BE DANCE AS IF NO ONE'S WATCHING LOVE AS IF IT'S ALL YOU KNOW, DREAM AS IF YOU'LL LIVE FOREVER, LIVE AS IF YOU'LL DIE TODAY.
James Dean™ is a trademark of James Dean Inc. www.JamesDean.com
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