For the first time, the House of Dior organised a Symposium « Dior Skincare, at the cutting edge of beauty » at the National Art Center in Tokyo on Tuesday, November 10th 2015.
Cet événement international a permis d’exposer la philosophie de la Maison Dior attachée à allier plaisir et performance dans des lignes de soins telles que Capture Totale ou encore Dior Prestige, toutes nourries par une vision scientifique avant-gardiste.
Ont été ainsi détaillées les dernières avancées de la Recherche Dior qui, par ses alliances visionnaires, parvient à transposer dans le domaine cosmétique des découvertes médicales et scientifiques décisives.
“Dior satisfies the desire of women to be beautiful, here and now.”
The House of Dior remains true to the spirit of a promise made to women by its founder: Offer women beauty as a guarantee of happiness. The heir to this global, pioneering vision, Dior Skincare plays a major role in the development of this ideal of radiant beauty.
Step behind the scene of the Rose.Lab, the only laboratory where Dior Science deciphers the powers of the legendary Rose de Granville. Located at the heart of Hélios, Dior’s research center in France, the Rose.Lab concentrates all Dior’s expertise around the rose. There, botanists, biologists and chemists gather, exchange and interpret the codes of the Rose de Granville. At the center of everyone’s attention, the flower blossoms, gradually revealing the secrets of its infinite life force.
Driven by a pioneering attitude the House of Dior founded 3 Asian Innovation Centers in Japan, China and now Korea. The scientific acuity of the Dior Science researchers enables them to study the secrets of Asian skins and to understand the climatic and environmental interactions that impact their quality.
Dior Science relies on the benefits of precious plant active ingredients with exceptional properties. These active ingredients originate from the Dior Gardens, guaranteeing traceability, respect and performance. The potential of these active ingredients is identified through ultra-precise molecular analysis methods using advanced technology. Their properties are then preserved and enhanced by innovative extraction methods, clean and non-polluting
REFILLS, AN ECO-RESPONSIBLE APPROACH
In order to better safeguard and respect what is rare and beautiful, the House of Dior has invented an eco-friendly beauty step. Within Capture Totale, Dior Prestige and L’Or de Vie skincare ranges, Dior now offers refillable bottles.
The House of Dior is committed to its founding values of sustainability and environmental respect, at all stages of production. Water consumption has been reduced by 2/3 in 7 years, around 70% of waste is recycled, and transportation by sea is prioritized.
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