“Spray more perfume!” With his first haute couture fashion show soon to start and the guests about to arrive at 30 Avenue Montaigne, Christian Dior dashes from one salon to the next to gives his final instructions.
Everything needs to be perfect, in harmony with the new vision of the woman he’s exalting: sensual, radiant with joy, daring. In other words revolutionary, from the haute couture dress that shapes her curves, to the seductive scent of her perfume .
The notes of Miss Dior, which float in the air and captivate the guests at the door, are all this at once. A “new scent” that is inseparable from the New Look. "This is why I became a perfumer," writes Christian Dior in his memoirs, "so that every woman I dress leaves a trail of desire behind her."
With Miss Dior, Christian Dior wanted "a perfume that smells of love", contrasting with the heavy fragrances that were then in vogue. In the weeks leading up to the show, he pays as much care and attention to the development of his fragrance as to his haute couture dresses, until he finds the perfect potion. It will be a green chypre, in which the top notes of clary sage and bergamot sparkle over a rose heart, against a pulsating warm base of green moss and patchouli. A young and elegant perfume, that now needed nothing more than a suitably appropriate name. Only a few days before February 12, when Christian Dior was still trying to come up with that name, his beloved sister Catherine entered the room unexpectedly. And Mitzah Bricard, the couturier’s muse and advisor, uttered: "Look, it’s Miss Dior!" Miss Dior... since 1947, this name, born of one of these “accidents of chance" dear to the couturier-perfumer, has become the symbol of assured femininity and seductive elegance. A true icon that François Demachy, the House’s exclusive perfumer-creator, revisits to exalt the presence of the young women of today.