11 November
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A Precious Dialogue

As lensed by Brigitte Niedermair, the Cruise 2020 collection ad campaign celebrates pluralistic savoir-faire.

Echoing  the encounters dear to Maria Grazia Chiuri, the Cruise 2020 collection tells the story, through traditions and cultures, of how techniques, gestures and images belong to a collective memory and heritage. It is enriched and brought to life during a journey to the African continent and via the Creative Director’s various collaborations*.

Building on this polyphonic artistic dialogue, the ad campaign highlights the graphic strength of Dior’s codes. A long fringed coat in beige wool was painted with henna by the weavers of Sumano, who perpetuate their unique savoir-faire in the Anti-Atlas mountain region. Camouflage motifs, lace, shantung and embroideries in shades of sand, indigo blue and burnt ochre are poetically transcribed in a visual fusion of bodies and landscapes.

One of the House’s emblems, the Bar jacket is reinvented in wax** fabric in a Christian Dior – Uniwax special edition. Representing diversity and freedom, the fabric serves as an elegant backdrop to the fantasy world of Dior and Africa. Delicate reversible bucket hats dressed in Dior Oblique canvas heighten this contemporary grace, while the 30 Montaigne bag is daringly shown on the back of the silhouettes.


* For this collection, Maria Grazia Chiuri extended an invitation to Grace Wales Bonner, the English designer of Jamaican origin; the African-American artist Mickalene Thomas, the Moroccan women’s association Sumano and the Burkinabe couturier Pathé'O. Each of them created exclusive pieces.

 **Accompanied by the anthropologist Anne Grosfilley, Maria Grazia Chiuri collaborated with the Uniwax factory and studio (in Côte d’Ivoire) to reinterpret two of Dior’s codes – the toile de Jouy and the tarot card – by integrating them into  a special edition wax, a 100% African fabric with exemplary traceability.


10 November
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Pluralistic Femininity 

A true ode to femininity, the Lady Dior is a fit for every personality. Sported by women from the committed actress Kat Graham to friends of the House Angelababy, Anne Nakamura, Sun Yihan and Wang Likun, not forgetting the Etoile ballet dancer Eleonora Abbagnato, art collector Wanwan Lei and "It girl” Olympia of Greece, this iconic accessory takes on myriad moods and ways of being worn.  

09 November
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Assured Femininity 

Christian Dior liked to refer to his models as "ambassadors of elegance". Incarnations of the modern woman on the move, Ruth Bell, Adesuwa Aighewi and Evelyn Nagy each bring the Lady Dior bag into their own universe, worn with a white shirt for a masculine edge, say, or with a T-shirt for a more casual vibe. A liberty shared by Lineisy Montero, Sara Grace Wallerstedt and Alisha Nesvat, who light up the Dior shows with their natural charm. 

09 November
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What’s Ladylike ?

At once iconic and timeless, the Lady Dior constantly reinvents itself, just like the woman of today. Through the lens of Joan Braun, here friends of the House are captured with their favorite models. 

Whether classic, colorful or inspired by a work of art, worn crossbody or carried by hand, the Lady Dior bag is the emblem of an innately elegant attitude that’s at once assertive, creative and free and appeals to all ages.

Through the lens of Joan Braun, this modern manifesto is embodied by a group of  captivating and committed women spanning artists, models, actors, dancers, singers and influencers – and sometimes all of them at once. They are: Ruth Bell, Angelababy, Adesuwa Aighewi, Sun Yihan, Anne Nakamura, Eleonora Abbagnato, Wang Likun, Kat Graham, Wanwan Lei, Olympia of Greece, Lineisy Montero, Alisha Nesvat, Evelyn Nagy and Sara Grace Wallerstedt.

One by one they express their unique personalities and multi-faceted sensibilities, sharing their definition(s) of the word ladylike with its mix of audacity and elegance.

08 November
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Loyal collaborator Peter Lindbergh, who passed away in September 2019, photographed a series of the House’s archive creations for a sensational and exceptional new publication contrasting the story of Dior haute couture with the electric energy of New York.

Seventy years of Dior history projected in the urban jungle that is New York’s Times Square. Such was the project –– equally ambitious and extraordinary in scope –– that gave birth to a new tome uniting two names, Dior/Lindbergh*.

Presented in a precious case, the two-volume work gathers more than one hundred images by Peter Lindbergh celebrating the House’s creations, including both never-before-seen photographs and images published in prestigious magazines including American Vogue, Vogue Paris, Vogue Italia, Harper’s Bazaar and Vanity Fair.

The German photographer was determined to make this extraordinary dream come true, and Dior made it happen by bringing over a transatlantic convoy of 80 archive looks.

During an incredible photoshoot in the bustling Times Square, classic “Lindbergh beauties” including Karen Elson, Saskia de Brauw, Carolyn Murphy, Amber Valletta, and Sasha Pivovarova blended in with the crowd in iconic silhouettes, from pieces by the founding couturier to recent designs by Maria Grazia Chiuri, their timeless elegance gloriously heightening this tribute to street photography.

The work proved the final project produced by this tremendous artist in collaboration with the House, fulfilling a dream that was close to his heart and to ours.


*Two-volume book set, New York and Archives, published by TASCHEN Books.

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