15 July

Guided Tour

In the heart of the Champs-Elysées, the new Dior boutique stands like a majestic showcase and a spellbinding twin, a surprising evocation of the hôtel particulier at 30 Avenue Montaigne.

An homage to Christian Dior’s hôtel particulier, closed while undergoing a metamorphosis, a captivating trompe-l’œil, entirely made by hand, conjures, as if by magic, the façade of 30 Avenue Montaigne on the world’s most beautiful avenue. On display in this kingdom of dreams are the latest collections from across Dior’s universes, showcased in an unprecedented scenography crowned by a spectacular luminous dome, with a curved, ribbon-like staircase, a poetic fresco of white toiles celebrating the savoir-faire of the House’s Ateliers, works and sculptures reinterpreting the iconic Lady Dior bag and exclusive furniture by contemporary artists. A new chapter opens in Dior’s love affair with Paris, a marriage of audacity and architectural virtuosity.

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