Cruise According to Christian Dior | DIORMAG

10 May
Shows

The Ateliers’ take on Cruise

What is cruise? On the eve of the show in Los Angeles, the petites mains from ateliers creating the collection designed by Maria Grazia Chiuri give us their definitions.  

09 May
Shows

The Wild Side of Los Angeles

08 May
Shows

Cruise According to Christian Dior 

With a few days to go before Maria Grazia Chiuri’s first Dior cruise show, we look back on the history of these collections designed for sunshine and long journeys, their existence going back to the founding of the House itself.  

1948. Just a year after the worldwide success of the New Look, Christian Dior decided to launch his House in the United States, offering his creations as a combination of French elegance with the American way of life. At this time fashion in the US was all about seeking out summer in winter, focused on making trips to distant destinations, the polar opposite of freezing temperatures. Dressing accordingly was therefore the order of the day, and Christian Dior proposed a collection called "Resort and Spring". "If you travel a lot, you need special outfits that are light, packable and don't wrinkle too much," Christian Dior noted in his Little Dictionary of Fashion. The creations in his cruise collections met these requirements. Designed in summery colors, they were conceived to be comfortable and bore the names of sunny destinations such as Bahamas, Honolulu, Palm Springs ... Today, dreams of far-off horizons and eternal vacations continue to inspire the House’s creations, and Maria Grazia perpetuates this legacy by presenting her first cruise collection under the Los Angeles sun.

08 May
Shows

Los Angeles, Spring-Summer 1957

Christian Dior discovered Los Angeles in 1947, the same year as his legendary first fashion show. The city’s uniquely special ambiance would prove the inspiration, ten years later, for this navy wool dress. 

©

Christian Dior 

08 May
Shows

Destination: California

For its cruise 2018 collection taking place Thursday, the House is winging you to California. We take the opportunity to follow in the footsteps of Christian Dior, who got his own taste of the uniquely Californian way of life during his two visits, in 1947 and 1957. 

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Bettmann/Getty Images

"I was about to find a less unknown world: California,” the couturier wrote in his memoirs of his first trip, in 1947. “Was it not the earthly paradise of which all Americans and so many Europeans dreamed? A year-round climate, an ever-shining sun, a bounty of fruit trees and flowers, large beaches lapped by the Pacific waves. In short, a super-Riviera!" So it only seemed natural that the couturier would choose California as the setting for celebrating ten years of his House in 1957. Invited by the department store I. Magnin, he set out once again for the West Coast, and as he noted in his memoirs, “Christian Dior was the one for whom Los Angeles was waiting.” On the programme of this whirlwind tour taking in San Francisco and Los Angeles: gala dinners, press conferences and fashion shows. Feeling as if it had been transported to 30 Avenue Montaigne, the public discovered designs from the latest collection along with some of those New Look creations that had made the couturier so famous in the United States. “The illusion of being in a Parisian salon is transposed by the presence of French champagne, white orchids and a touch of Dior perfume,” a Los Angeles Examiner journalist reported the day after one of these events. In parallel, Christian Dior unveiled his swimwear line, designed in his studio in Paris and produced in Los Angeles in partnership with Cole of California, famed for its modern cuts. Inspired by the easy way of life in this city, the couturier created Composed of fifteen designs with names such as Liberté and Caprice, the collection was an homage to the region’s laid-back lifestyle. 

07 May
Heritage

66/70 Moments in Cinema 

Sketch of the Cannes evening outfit designed by Christian Dior for the haute couture spring-summer 1957 collection. It is composed of a white dress with guipure embroidery, and a faille coat of Dior red.   

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 Christian Dior

04 May
VIP

Stars in Dior at the Met Gala

On Monday evening in New York, the Met Gala saw Isabelle Huppert, Daria Strokous and Grace Hartzel wearing Dior creations by Maria Grazia Chiuri, while Rami Malek was dressed in a Dior Homme suit.  

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