Guided Tour | DIORMAG

13 July
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We Love Perfume: Jean Imbert

The second “fragrance lover” to take part: Jean Imbert is a passionate cook who generously proclaims his profound love for perfumes.

Trained at the Institut Paul Bocuse in Lyon, this 36-year-old virtuoso chef, who heads several restaurants, expresses a particular sensitivity to smells. Almost sacred, it is connected to time. The time he takes and spends in front of his stoves transcending ingredients to create dishes that represent him and evoke his favorite scents. These are also the aromas of Brittany where, as a child, he spent all his vacations, which he would like to capture in a bottle. Another olfactory experience that transports him is the one offered by the Bois d'Argent candle, which is a reflection of his cuisine: convivial and warm.

13 July
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We Love Perfume:  Charlotte Le Bon

All around the world, Maison Christian Dior brings together a community of aesthetes. Among them, actress Charlotte Le Bon opens the doors of her apartment and gives us her declaration of love for perfume.

An actress but also an illustrator, Charlotte Le Bon captivates as much by her grace as by her spontaneity. A free and passionate spirit who, for Maison Christian Dior, discusses her intimate relationship with smell. From olfactory memories that recall her childhood, to the scents she dreams of experiencing one day, in a playful and sincere manner she evokes her sensitivity to perfume, choosing from the collection Thé Cachemire as a fragrance to love.

12 July
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Guided Tour  

12 July
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Inside the Maison Christian Dior Paris Apartment

In the heart of Paris, Maison Christian Dior has unveiled a unique space imbued with Dior elegance, conceived to bring together a community passionate about perfume.

  • Lou Doillon

  • Jean Imbert

  • François Demachy

  • Mathias Kiss - Mathilde Favier

  • Sophie Vouzelaud

  • Marie-Agnès Gillot

  • Charlotte Le Bon

  • Pierre Banchereau

At Maison Christian Dior, a love of fragrance is generously transmitted. This notion of sharing is present as much in its boutiques as on its site - – and the House seeks to highlight it today with the opening of an exceptional apartment that acts as a place of exchange where olfactory pleasure is prolonged.


In the heart of Paris, on the fabled Place Vendôme, it seeks to bring together aesthetes from around the world united by their passion for perfume. In a warm atmosphere, punctuated by contemporary designed rooms reflecting a certain French art de vivre dear to the founding couturier, Maison Christian Dior displays its perfume bottles and other scented pleasures, such as soaps and candles, developed with the greatest care and exacting precision by François Demachy. This unique setting will provide a meeting point throughout the year, as well as a location for special events, for the friends of the House.


To inaugurate this Parisian address, on June 26 Dior invited its first batch of “fragrances lovers”. French personalities from the worlds of art, music, dance and gastronomy, all of whom possess a particular sensitivity to scent, as a way of experiencing and expressing emotion. Guests included Lou Doillon, Charlotte Le Bon, Marie-Agnes Gillot, Mathilde Favier, Mathias Kiss, whose famous crumpled mirror adorns the dining room wall, Pierre Banchereau, Sophie Vouzelaud, and Jean Imbert who, for the occasion, devised a dinner inspired by the fragrances in the collection.


Maison Christian Dior would like to thank: Carpenters Workshop Gallery, Baccarat and Dior Maison. 

11 July
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From the gouache sketches to the final finishing, via stone setting and mounting, discover the secrets behind the make of the new High Jewellery collection. 

11 July
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Dentelle Tulle Saphir項鏈
Dentelle Tulle Saphir项链

Take a closer look at the steps that went into the making of the Dentelle Tulle Saphir necklace from the Dior Dior Dior collection, unveiled by Victoire de Castellane.

The Dentelle Tulle Saphir necklace consists of fourteen gold honeycomb meshes. Exceptionally fine and delicate, they were hand-crafted over three weeks, this bringing out contrasts of matte and shiny. Designed from more than a hundred distinct elements – set and polished separately before being joined together by a system of rivets – necklace utilizes a gold fabric as refined as any in haute couture. Enhanced by diamonds and glittering gemstones, it reflects the excellence of Dior’s jewelry ateliers.

11 July
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Discover the secrets of the Dentelle Satin Rubis bracelet, created for the Dior Dior Dior collection by Victoire de Castellane. 

Through assembling of multiple chaton settings - the claws that hold the precious stones – that, for this exceptional piece, the craftsman jeweler has developed an openwork pattern evoking the spirals found in lace. This creation was conceived to lap the curves of the wrist. As a result, it has more than a hundred distinct elements, some of which have been hidden to give the impression that its structure is composed of a single frame. Almost like couture, each of the gems seem to have been sewn into place, integrating harmoniously with the jewel’s volume. Requiring nine different setting techniques, the bracelet features rose-cut diamonds that, like sequins, shimmer and sparkle to the rhythm of the movements. It is an accomplishment, pushing the limits of the savoir-faire of excellence, that required no less than 1200 hours of work in the House’s ateliers.

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