Capture Youth is first and foremost the story of a scientific breakthrough. Until now, one of the main ways of dealing with skin oxidation has been to act after the appearance of the first signs caused by aging with an external supply of antioxidants. Following several years of research, and in partnership with the Université Pierre et Marie Curie, Dior scientific researchers have turned a spotlight on the existence of an antioxidant defense system inside the cells of the epidermis. This mechanism, glyoxalase, which helps protect the skin from the harmful effects of aggressive elements (pollution, fatigue, stress, smoking), becomes less effective over time, and the visible signs of aging appear. This is how Capture Youth was born: at the heart of this new treatment, Florentina iris extract targets glyoxalase, to help it stay active1 and enable the skin to anticipate and prepare for the effects of time. Signs of age are restrained even before they appear. This approach is inspired by predictive medicine, which analyzes the genome to understand and prevent diseases and treat them according to each patient’s profile. With Capture Youth the Dior science team applies this field of research to cosmetics: it is no longer a question of correcting but of anticipating, in a personalized way, for each skin, and each woman.
Anticipating, therefore, with the Age-Delay Advanced Crème. And personalizing with five complementary serums to use according to skin characteristics: Glow Booster with vitamin C to bring out radiance, Plump Filler with natural-origin hyaluronic acid to aid in plumping up volumes, Matte Maximizer with lactic acid to contribute to the matifying effect, Lift Sculptor with polyphenols from tea to aid in remodeling, and the Redness Soother with cotton peptides to contribute in soothing sensations of discomfort.
1 In vitro test on ingredients