Rouge Dior was a beauty manifesto beauty upon its release in 1953. Eager "to dress women’s smiles," Christian Dior came up with his first line of lipsticks which he launched in eight shades. Lending his respectability makeup, at the same time he enabled a new feminine attitude.
Continuously revamped by Peter Philips, Creative and Image Director of Dior Makeup, Rouge Dior encompasses a wide range of colors and two finishes, matte or satin. And still includes the legendary red 999, one of the shades developed by the couturier in the early 1950s. Having become a House signature, it also testifies to the love Christian Dior held for red. "Very invigorating and advantageous, it's the color of life. I love red. In my opinion, it is suitable for almost all complexions. It can also be worn at any time," he observed in his Little Dictionary of Fashion. Timeless, the 999 shade is also universal, for all women.