Spring-Summer 2017 Campaign: We should all be feminists | DIORMAG

12 February
Heritage

12 February 1947 – 12 February 2017: The New Look Fashion Show

This day, exactly seventy years ago, marked Christian Dior's first fashion show. Still unknown to the general public, he would conquer the world with his Corolle and En 8 lines, presented at the same time as his first perfume, Miss Dior. We take a look back at an event that revolutionized femininity.

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Eugene Kammerman/Gamma-Rapho

Wednesday, 12 February 1947. On this morning it's -6°C in Paris. It's the final day of the spring-summer season shows, and is also the coldest winter since 1870. Christian Dior arrives very early at Avenue Montaigne. The street is still calm, but things at number 30 are already a mix of anxiety and excitement. Carmen Colle has spent the night finishing displaying the accessories in the little ground-floor boutique. Upstairs, since dawn, the florists have been arranging sweet peas, roses, white lily-of-the-valley and long blue delphiniums by the thousands, to stunning effect. Liters of Miss Dior are being sprayed everywhere so that the guests can exclusively discover the notes of the first fragrance the couturier-perfumer is set to launch at the end of the year. At ten-o’clock an excitable crowd is gathering in front of the entrance. The hostesses welcome people three at a time. Within barely thirty minutes the pearl gray and white salons are jammed with people, so much so that the grand staircase is quickly adopted for extra seating. This overflowing little private mansion is witnessing the coming together of the international press with old friends. The Paris-based editor from American Vogue Bettina Ballard, the artists Jean Cocteau, Henri Sauguet, Christian Bérard, the wife of the British ambassador Lady Diana Cooper, Louise de Vilmorin, and so on – no one has declined the opportunity to attend. Suddenly the rustle of fabric causes the throng to fall silent. The show has started. One, two, three looks, recalling the forms of flowers, emerge to the rhythm of their poetic names. Cocotte, Cythère, Colibri, Caprice… The collection’s ninety outfits accentuate womanly curves. In a France still bearing the scars of the Second World War, Christian Dior played a card of splendor and abundance. A daring yardage of fabric was needed – more than twenty meters of navy faille – for the Chérie design to fan out its immense sunray-pleated long skirt. Its nymphlike bust and wasp waist traces out a new silhouette, a “new look”. This expression uttered by Carmel Snow, editor-in-chief of Harper’s Bazaar, will make its way all around the world, even with the French newspapers out on strike. The magic occurs through a rain of applause. Christian Dior idealizes the shapely female body of the woman and instantly renders the square shape inherited from the war obsolete. In harmony with the mood of the moment, advocating a return to the art of pleasure, and, quite simply, the happiness of living.

11 February
latest news

Spring-Summer 2017 Campaign: Dio(R)evolution

In her first collection, Maria Grazia Chiuri revisited the House codes and icons: the cannage of the Lady Dior bag appeared in a studded form accompanied by new charms, the architecture of the Bar jacket was rethought, superstition was also evoked on minaudières representing tarot cards, while the couturier's name has been reworked for its appearances on bags, chokers and sandals. 

10 February
latest news

Spring-Summer 2017 Campaign: We should all be feminists

"We should all be feminists" is the arresting line that can be read printed across a t-shirt in the collection. This manifesto-like inscription is the title of an essay published in 2014 by the feminist writer Chimamanda Ngozi Adichie, whose convictions Maria Grazia Chiuri shares. The Artistic Director had such a committed and strong woman in mind when she designed bags and clutches that revisit the House monogram with tradition and modernity.    

09 February
latest news

Spring-Summer 2017 Campaign: J’adior

With Maria Grazia Chiuri's first collection for the House about to arrive in Dior boutiques all around the world, we turn a spotlight on its main themes. With "J’adior", the couturier's surname gets a fresh lease of life: it can be found on a bag fastener, a shoe strap, the frame of a pair of sunglasses, a ring, the articulated drop of an earring, a choker, printed on a t-shirt or the back of a sneaker, in each acting as an upbeat exclamation and a marker of recognition.  

09 February
events

The Dior Addict Lacquer Stick Party in L.A.

09 February
events

The Dior Addict Lacquer Stick Party in L.A.

Last night in Los Angeles, the House unveiled its new lipstick Dior Addict Lacquer Stick, the first lacquer in stick form, with a colorful soirée at the Delilah. For the occasion, Jaime King, Banks, Julianne Hough, Sofia Carson, Aimee Song, Camila Coelho, Amanda Steele, and a host of others turned out to join Peter Philips, Creative and Image Director of Dior Makeup.

08 February
Savoir Faire

The Savoir-faire of the Majestueuse Opale Watch: The Video

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