It is “the flower of flowers”, readily blooming in tropical sunshine, but the best ylang-ylang is found only in Madagascar or the Comoros. For Dior, François Demachy chose to collaborate with the estate of Nosy Be, a small island off the coast of Madagascar, not only for its rare production quality, but also for its social and environmentally respectful values. Employees enjoy good living conditions, water is managed with an emphasis on recycling, and a plantation of eucalyptus and avocado trees guarantees the estate’s independence when it comes to firewood used for distillation.
Harvested by hand from branches that have been specially trained to facilitate the picking process, the Nosy Be ylang-ylang, which flowers throughout the year, undergoes an initial on-site distillation. However, this essence needs to be further worked in order to become even more faithful to the scent of the flower, in turn better marrying with the new facets of the J’adore Injoy bouquet. A journey to Grasse, the cradle of perfume flowers and their processing, is necessary. “The people in Grasse have a quasi-mystical approach to the natural products they wish to dramatically enhance, literally sublimating them,” explains François Demachy. “This attitude and science is to be found nowhere else. It makes subtle olfactive undertakings such as J’adore Injoy possible. This is from where the luxury of the Dior perfumes also comes.” And it’s thanks to a long process of fractionation performed by these Grasse experts that the ylang heart unique to Dior emerges in a pared down new essence rich with salty and sunny notes.