The Lucky Dior Rings | DIORMAG

31 August

In Rhythm

31 August

French kiss

In a flamboyant red photo booth, the actress Natalie Portman, sporting messy hair and a steady gaze, seduces with a kiss of intense color. Check back tomorrow to discover the new Rouge Dior campaign.




26 August
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The Lucky Dior Rings

The bee, lily-of-the-valley, four-leaf clover, the rose, star, and oval – in recognition of Christian Dior’s superstitions, the Lucky Dior signet rings come decorated with House emblems to be worn solo or in multiples, becoming lucky charms in their own right. We explore their significance.

The bee.  "A small hive filled to bursting, that's what my house was like when I presented my first collection," Christian Dior wrote in his memoirs. This metaphor for the ateliers at 30 Avenue Montaigne also evokes the activity of the seamstresses who were given the nickname of bees. Meticulous and ever-busy, they worked for the designer like a swarm. The little black and yellow insect, in a modernized and refined embroidery, is the insignia of the Dior Homme collections. Today, the bee is set into the signet ring, contrasting with a deep black onyx that brings strength and vitality.

The lily-of-the-valley.  Highly superstitious, Christian Dior loved the lily-of-the-valley, a symbol of happiness that heralded the arrival of spring and the haute couture. Entranced by its scent and its feminine blooms, he used to sew a dried sprig into the hem of each of his dresses. This flower, which can be found embroidered on House creations, delicately decorates the signet’s love-bringing pale rose quartz.

The clover.  The four-leaf clover was with Monsieur Dior every day in the cluster of charms that he kept in his pocket. Inseparable from this good-luck symbol, the designer attached considerable importance to talismans that guided his destiny. As an amulet, the clover is adorned with a green stone, amazonite, inspiring confidence.

The rose.  A gentle souvenir of his childhood garden at Granville, the rose evokes the love that Christian Dior had for his mother who inspired in him his taste for flowers and feminine elegance. On the signet ring, the rose is finely drawn on a navy blue lapis that offers wisdom.

The star.  Like a sign of fate, the couturier chanced upon a star laying on the ground at the time he was readying to take the decision that would change the course of his life. Christian Dior interpreted this find as a spiritual aid that inspired him to follow his path and open his own couture house. Kept as a lucky charm in his atelier, here it is paired with tiger eye, a protective and radiant brown stone.

The oval.  Fascinated by the elegance of the 18th century, Monsieur Dior bought medallion-back chairs to seat the guests at his shows. Today the emblematic oval topped with a Fontanges bow is a House code. Feminine and sensual, it decorates both boutiques and perfume bottles. On this jewel, it is matched with the elegant plum of fluorite to provide protection and harmony.

The initials.  The Dior signature, the initials "CD" are stamped into a comforting bright red coral. The ring can thus be worn as an emblem of the House.

24 August
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From Grasse With Love

Follow the muse Natalie Portman to the Domaine de Manon, as she sets out to discover the rose fields of Grasse, from picking the flowers to chatting with François Demachy.

Text: The Grasse rose, selected by François Demachy for its honeyed and peppery facets is a subtle nod to the origins of Miss Dior, as it was the landscape of Provence that proved the inspiration to Christian Dior for this, his first perfume. A great lover of the Côte d’Azur since long before founding his House, Christian Dior frequently went there to visit his sister who grew flowers for perfume at Callian. Then, after acquiring the Château de la Colle Noire in 1951, Christian Dior created a garden bursting with scent, filled with almond trees, centifolia roses, olive trees and jasmine. Today, the Grasse roses have been replanted on the Colle Noire estate, in tribute to the couturier-perfumer. In addition, François Demachy is preserving the essence of this noble bloom by carefully selecting the best plantations in the area, and specially reserving their harvests for Dior perfumes. In doing so, he's perpetuating Monsieur Dior’s tradition and cementing the connection between the House and Grasse.

23 August
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Miss Dior Absolutely Blooming seen by François Demachy

François Demachy, Dior's exclusive perfumer-creator, shares the secrets of what makes Miss Dior Absolutely Blooming a delicious and delectable fragrance.

16 August

La Colle Noire: A Day with Monsieur Dior

Each summer, after showing his haute couture collection, Christian Dior left Paris for the south. “Now, at the culmination of six weeks of continuous work, I wish for nothing more than the calm of my Montauroux house. Rest and quiet are my essentials,” he explained. At La Colle Noire, the couturier-perfumer’s days are lessons in gentle living.


Lord Snowdon

8am: With the half-open shutters of his bedroom letting in the wafting scent of wisteria, Monsieur Dior takes his breakfast in the large dining room. From there he can observe the estate as it comes to life. In the garden, Ivan, the gardener, is tending the planting beds. It's an opportunity to oversee how work is progressing and perhaps to pass through the kitchen garden and orchard to see if the fruit is ripe. There, a gardener is giving all his care and attention to the Madame Moutot strawberries, large and very fragrant and a favorite of Christian Dior. All the better to inspire an appetite as lunchtime approaches.

11:30am: Time to discuss the day's menus with the chef Georges Huilier, while the butler sets the table beneath the terrace. A confirmed gourmet, Christian Dior willingly spends time in the kitchen, sampling a petit four, tasting a sauce ... On the menu for lunch? Probably one of those dishes of French gastronomy he loves, prepared with garden vegetables, and for dessert, a “gateau de la Colle Noire", a secret recipe with a base of boudoir biscuits, marzipan and rum. 

3pm: With the day’s heat at its height, it's the ideal moment to be alone to work. In his study or beneath the shade of the garden’s trees, Christian Dior seeks inspiration for a future fragrance by sniffing the scent of the rose and jasmine growing around him, or designs the haute couture creations for the coming season.

5pm: On the estate, some twenty or so workers occupy themselves among the vines and the scented flowers. Christian Dior, wearing a straw hat, likes to stroll around these areas of cultivation: “I spent the whole days among my rows of vines – busily inspecting the future harvest – and it was only the arrival of evening that forced me to leave”, he wrote in his memoirs.

7:30pm: “At Montauroux, I feel the need to reconnect with Avenue Montaigne,” Christian Dior admits. “Every evening, I receive the day’s news over the telephone”. Once this phone call is finished, it's time for the final preparations for dinner and the welcoming of guests: a dozen friends, neighbors, artists, all setting the world to rights until late into the evening. Outside, the first stars have appeared and, as they do every night, dived into the pool of water that I had built alongside the house, facing the hill.” 

22 July
Savoir Faire

Savoir-faire of the Winter 2016 Fashion Show bag

This new bag is produced in Italy, at the center of a region where leatherworking has a history rooted in passion. Discover all about how it’s made.  

Our bag is made by hand in a location a few kilometers outside Florence according to artisanal techniques particular to the savoir-faire inherent in leatherworking, such as the manual production of the handles and the assembly of the bag around a wooden form.

The next step is the cannage, the graphic grid derived from the motif of the Napoleon III style of wicker-detailed chair chosen by Christian Dior to seat his guests at the fashion shows presented in the salons at 30 Avenue Montaigne. Next is the assembly. The artisan starts with the handles, which have been specially developed to fold by following the shape of the bag and offer the maximum comfort thanks to their cork base. He glues the leather to the two handles, then trims the sides of the skin to fold down the edges, using a tool with a pointed tip to precisely place the leather and accentuate the curve of the handles. Finally, he lightly taps the construction with a round-headed hammer and makes the holes for the stitching by hand.

The bag is then assembled around a wooden form shaped to its exact measurements. This is a very delicate step because it’s here that all the lines of cannage have to properly line up and meet perfectly on the bag’s three parts. First, the sides are reinforced with a strip of leather as their junction with the body of the bag marks the point of greatest stress. Then the metal pieces are added to hold together and embellish the bag: the eyelets, the feet, the strap attachments, and the charms spelling out the Dior name in gilt brass. As the bag moves, the four letters reveal the “Christian Dior” embossed as a gold ribbon on a circle of leather.

All told, making the House’s new bag will have necessitated some one hundred and fifteen elements.

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