Miss Dior Absolutely Blooming | DIORMAG

24 August
latest news

From Grasse With Love

Follow the muse Natalie Portman to the Domaine de Manon, as she sets out to discover the rose fields of Grasse, from picking the flowers to chatting with François Demachy.

Text: The Grasse rose, selected by François Demachy for its honeyed and peppery facets is a subtle nod to the origins of Miss Dior, as it was the landscape of Provence that proved the inspiration to Christian Dior for this, his first perfume. A great lover of the Côte d’Azur since long before founding his House, Christian Dior frequently went there to visit his sister who grew flowers for perfume at Callian. Then, after acquiring the Château de la Colle Noire in 1951, Christian Dior created a garden bursting with scent, filled with almond trees, centifolia roses, olive trees and jasmine. Today, the Grasse roses have been replanted on the Colle Noire estate, in tribute to the couturier-perfumer. In addition, François Demachy is preserving the essence of this noble bloom by carefully selecting the best plantations in the area, and specially reserving their harvests for Dior perfumes. In doing so, he's perpetuating Monsieur Dior’s tradition and cementing the connection between the House and Grasse.

23 August
latest news

Miss Dior Absolutely Blooming seen by François Demachy

François Demachy, Dior's exclusive perfumer-creator, shares the secrets of what makes Miss Dior Absolutely Blooming a delicious and delectable fragrance.

More items