COLOR AND BRILLIANCE | DIORMAG

08 January
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Capture Youth

An innovative new approach to delay the signs of aging, Capture Youth is the first mix and match youth skincare regimen developed by Dior.

A genuine cosmetic revolution, Capture Youth provides a pioneering personalized care ritual. The Age-Delay Advanced Creme boosts the anti-oxidation effect and pairs with one of the six active serums targeting each skin type’s requirements for preserving their inherent youth.

This season, the new Capture Youth introductions are unveiled in a campaign shot by Cass Bird and starring Cara Delevingne, the skincare line’s charismatic face. In a spare and minimal setting, she is simultaneously natural and captivating, authentic and assertive, a reflection, more than ever, of the Capture Youth spirit itself.

07 January

Stars in Dior

Yesterday evening, for the 76th Golden Globe Awards in Los Angeles, House muse Charlize Theron, Elisabeth Moss, Viggo Mortensen, Darren Criss, who won Best Actor in a Limited Series for his role in The Assassination of Gianni Versace: American Crime Story, and a number of other stars were all dressed in Dior. 

06 January
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COLOR AND BRILLIANCE 

Highlighted by Peter Philips, the new Dior Lip Glow To The Max and Dior Lip Maximizer reveal their radiance in a series of images.

06 January
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DIOR LIP MAXIMIZER & DIOR LIP GLOW - BACKSTAGE STARS

See behind the scenes of the Plump & Glow to the Max campaign with Bella Hadid, Dior makeup ambassador.

05 January
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Dior Lip Glow To The Max

Inspired by the expertise of makeup artists, the essential Dior Lip Glow is also reinvented by being teamed with Dior Lip Glow To The Max, for a vibrant color and incredible shine.

In its signature pink tube, this second creation’s stick is composed of two hues. The hotter shade adapts to the pH of the lips to produce a tailor-made color, while the lighter one boasts a saturation of fine pearlized shimmers for extreme shine. With its high mango butter concentration, its formula smooths, softens and moisturizes over 24 hours. Its seven shades, matched to the Dior Lip Maximizer, come in two finishes, dewy or holographic.

04 January
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DIOR LIP MAXIMIZER: THE STAR BACKSTAGE PLUMPER  

Dior Lip Maximizer, the iconic House plumper, is unveiled with a new formula, created by Peter Philips. A care concentrate that offers optimum volume.

A true ally of makeup artists, the Dior Backstage line is enriched with new products developed by the Creative and Image Director of the House’s makeup. Among them, the iconic Dior Lip Maximizer combines maximum shine and a plumping effect with absolute comfort. At the heart of its formula, hyaluronic acid, organized into microspheres, forms a protective barrier on the lips that retains moisture and helps ensure 24-hour hydration. As agreeable to wear as it is dazzling, Dior Lip Maximizer brings volume to the lips with a visibly plumping effect from each use, while, day after day, the lips are instantly smoothed.

Its fresh and delicious new shades, devised by Peter Philips, are inspired by those of the Dior Lip Glow balm. Seven shades are available in either a glossy effect or one bursting with micro-sequins that play with the light for an unprecedented holographic finish. It is worn as a base, solo or as a top coat, combined with the new moisturizing lip balm, Dior Lip Glow To The Max.

04 January
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PLUMP & GLOW TO THE MAX

Embodied by Bella Hadid in the new campaign, the iconic plumping Dior Lip Maximizer has an ultra-skincare formula, with fresh shades and unparalleled effects that match the hues of Dior Lip Glow To The Max lip balm.

“Already a must-have for women, Dior Lip Glow is now pushing the boundaries of radiance, color and brilliance ‘to the max’,” says Peter Philips, Creative and Image Director of Dior Makeup. Faithful to the behind-the-scenes spirit and energy, this new campaign is fronted by Bella Hadid, the House's makeup ambassador. Accompanied by the models He Cong and Charlene Högger, she coats her lips with the star plumper Dior Lip Maximizer in her favorite shade, “001 Pink”, paired with the new Dior Lip Glow To The Max moisturizing lip balm with its hypnotic double casting. These two creations developed by Peter Philips are superimposed for a maximized infusion of color and sensual contours.

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