DIORMAG

16 December
Heritage

Happy Birthday, Baby Dior!

The year was 1967, exactly fifty years ago, when the very first Baby Dior boutique was inaugurated, in the presence of Princess Grace of Monaco. We look back on the history of this line which revisits the House’s spirit through the prism of childhood, and whose heritage Creative Director Cordelia de Castellane perpetuates today. 

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Rue des Archives /AGIP

It was at Granville, in Normandy, in a villa perched at the top of a cliff, overlooking the sea, that Christian Dior developed his sense of the wonder. In this setting, his childhood was filled with the Fairytales of Charles Perrault, illustrated by Gustave Doré, and punctuated by fancy dress balls, flower festivals and carnivals. Having become a couturier, Christian Dior never ceased to drawn inspiration from his childhood memories. So, when he has the opportunity to please the three daughters of his friend Pierre Colle, Beatrice, Sylvia and Marie-Pierre, of whom he is the godfather, he does not hesitate to show inventiveness. For Christmas 1949, he offered girls New Look designs in miniature for their dolls. He also imagines a complete trousseau for a bather. What was only an entertainment for Christian Dior will gradually become an activity reserved for the most exceptional events, such as ceremonies of baptism or marriage.

Marc Bohan, then Creative Director of the House’s women's collections, adapted some of his creations for little girls. This is why, on 1 October 1961, Elizabeth Taylor appeared in London with her daughter, both dressed in violet coats lined with Dior mink. These were the first small steps of Baby Dior. It wasn't until November 7, 1967, at 28 Avenue Montaigne, just a few steps from the House’s historic address, that Marc Bohan inaugurated the first Baby Dior boutique, accompanied for the occasion by HRH Princess Grace of Monaco. With two collections per year and exclusive orders, Marc Bohan created an enchanting wardrobe for children, consisting of flounced dresses, flannel jumpsuits, mini ties, Russian-style buttoned pajamas, scarves and shoes embroidered with the “CD” initials.

In 2012, Cordelia de Castellane was named Creative Director of Baby Dior. She has made a point of honor of drawing her primary inspiration from the House's archives, with Christian Dior the protagonist of her fabulous stories. Season after season she explores the couturier’s memories, anecdotes and passions to create collections based around influences ranging from artist friends of his such as Jean Cocteau, or maybe the Impressionists, the sumptuous soirées he so loved or the Chateau de Versailles. Like Christian Dior in his day, the designer injects her work with a dose of humor, naming each piece individually. She also enjoys appropriating the House codes, such as the cannage motif and the rose, mixing them with unexpected materials and colors. The Baby Dior collections are modern and innovative, produced in beautiful materials, with the concept of comfort always paramount. And so, fifty years on, the Baby Dior legacy is perpetuated by Cordelia de Castellane, who designs collections still made in the same ateliers, located in Redon, Brittany.

15 December
latest news

Tarot

From embroidered Lady Dior, J’adior and Dioraddict bags to hand-painted leather jackets and tote bags, bomber jackets decorated with patches, to scarves,  knitwear and shoes, discover the cruise 2018 creations currently available in store, for which our Artistic Director Maria Grazia Chiuri was inspired by the Motherpeace tarot created by Karen Vogel and Vicki Noble in the 1970s. 

14 December
latest news

Behind the Scenes 

Follow us off set, in the company of Peter Philips, Creative and Image Director of Dior Makeup, as he works his magic with the aid of products from the Precious Rocks winter makeup look. 

14 December
latest news

Precious Splendor

Sparkling with harmonies borrowed from precious gemstones, this winter’s beauty offerings, as developed by Peter Philips, Creative and Image Director of Dior makeup, reveal the infinite possibilities of the 5 Couleurs Precious Rocks palettes as well as the Christmas look limited-edition Diorific nail polishes and lipsticks.

11 December
latest news

Rose des Vents: The Milky Way 

Victoire de Castellane, Creative Director of Dior Joaillerie, has produced a new animation to mark the arrival in store of the Rose des Vents yellow gold bib necklace. On the roof of the boutique at 30 Avenue Montaigne, she and Monsieur Dior admire the stars twinkling in the night sky. In the heavens, the necklace’s medallions appear to come together as constellations, taking the form of the House codes.

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