DIORMAG

21 July
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La Dolce Vita

To celebrate the arrival of summer, Dior heads to Rome, the Eternal City and home of the good life.  

With only a few days to go before the official start of summer, the House invites you, through a joyful and colorful film, on a guided tour of the Italian capital. Audrey Hepburn, as the playful and sparkling heroine of Roman Holiday – the 1950s William Wyler movie – plays the guide on a Vespa. The House’s summer creations appear throughout her tour all around the city. The floral and feminine composition of Miss Dior Blooming Bouquet has taken up residence at the Trevi Fountain, that monumental symbol of Rome, while the Dior Vernis are to be found sunbathing by a pool. Further on, Dior Addict Lip Tattoo lipsticks blend into their background, their pop shades as deliciously-colored gelato.  

21 July
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Sorbet Freshness for the Skin

Even on vacation, hydration remains the basis of any beauty routine. With Dior Hydra Life skincare, the House transforms this action into a moment of intense well-being.

A concentrate of nature and pleasure, Dior Hydra Life provides a new* way of moisturizing the skin. Made from mallow and haberlea leaves, the Deep Hydration Sorbet Water Essence offers skin a cooling break that’s essential in summer. Packed with natural ingredients, it instantly energizes the skin and hydrates it deep down. These same ingredients can be found in  Fresh Hydration Sorbet Crème which soothes the skin while nourishing it intensely. Its gel-cream texture offers an immediate and long-lasting refreshing effect. Another indispensable step in a complete beauty routine: the eyes. With its ceramic applicator, the Cooling Hydration Sorbet Eye Gel, enriched with cornflower and mineral micronized powders, illuminates the eye area and provides a revitalizing, anti-fatigue effect at any time of the day. For beautiful natural skin made even more so by the sun.

* At Dior

21 July
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A Colorful Summer Beauty Look 

From the zesty hues of Dior Addict Lip Tattoo and Dior Vernis to the luminous Diorskin Mineral Nude powder, Dior present its makeup essentials of the season, born of the creative impulsion of Peter Philips, the Creative and Image Director of the House’s makeup.  

Available in bright new colors, inspired by fruit swelling under the sun, as well as in natural colors, such as Natural Beige 421 or Natural Coral 451, tattoo-effect Dior Addict Lip Tattoo lip stain brings a new energy to makeup. It ensures a long-lasting, invisible-product hold with a second-skin finish. Nails also get the colorful summer treatment with the Dior Vernis. Easy to apply, they come in nude and fresh shades, such as Ruban 268 and Muguet 108, as well as in vibrant tones, including Coral Crush 445. For a natural and instant tanned glow mineral nude, Diorskin Mineral Nude powder is suited to all complexions. Boosting the effects of the sun on the skin, this beauty ally works perfectly in a Mediterranean climate.

21 July
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Summer Scents

As a prelude to long sunny days ahead, the House unveils three of its fabled fragrances developed by François Demachy, Dior’s exclusive Perfumer-Creator. Fresh and captivating, they are perfectly at home in a unique setting: the colorful and radiant streets of Rome.

Offering a pre-taste of summer, Miss Dior Blooming Bouquet floats in the air with a gentle floral fragrance. To the delicacy of its accords of peony and damask rose are added lively notes of Calabrian bergamot and smoother white musks. A poetic scent for a fiery and seductive Miss Dior. Another summer signature, the fruity-salty composition of J’adore Injoy gives a jolt to the senses. An utterly feminine fragrance, its name sounds like a exclamation of joy, a statement of love of life. Celebrating the present moment, this summer it sings like an ode to a charming Italian way of life.

Bright and sharp, Dior Homme Sport as reinvented by François Demachy is intended for elegant urbanites, men constantly on the move, for whom the streets of Rome become their new stomping ground. Shaped around fruity and spicy notes, it combines the acidity of citrus fruits, such as the blood orange, the essence of fragrant citron and grapefruit and the sweetness of pear extract. Just some of the many olfactory experiences to sample this season.

20 July
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SADDLE BAG

Iconic and timeless, the Saddle bag features prominently in the autumn-winter 2018-2019 campaign.

Instantly recognizable, its horse’s saddle form has been revisited by Maria Grazia Chiuri in two formats and is available in different colors and materials that echo the show’s inspiration: May ’68, a time of intense creative ferment. She designed two patchwork styles, a floral one with seventies accents, and the other in denim featuring the inscriptions Peace and Love Dior.

It also comes with nine pieces of fine beading, entirely done by hand following designs in bright and contrasting colors, as well as in Dior Oblique canvas and in monochrome leather. Paired with a new ethnic-inspired strap, decorated with fringing and metal elements, it can now be worn cross-body to offer freedom of movement with a hands-free empowered allure. “This collection provided an opportunity to revive its timeless beauty. I consider this icon of the House’s recent history the perfect accessory to deal with this battle that is daily life,” explains Maria Grazia Chiuri.

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