Dior Homme Winter 2017-2018 Campaign  | DIORMAG

14 June
latest news

Eau Sauvage Parfum

An iconic fragrance unveiled in a new light. Reworked by François Demachy, Dior's exclusive perfumer-creator, the warm scent of Eau Sauvage Parfum exhibits a new freshness featuring smooth notes, and borrows the image of the actor Alain Delon, the embodiment of virile and timeless beauty.

Beneath the warm sun of the Grasse back country Eau Sauvage was born, the House’s first men’s perfume. By invigorating the fragrance’s sunny roots, François Demachy now offers a reinterpreted scent, one that's fiery and languorous, fresh and yet enveloping. A fragrance embodied by the actor Alain Delon, as a headstrong and elegant man, with a fascinating animal beauty, expressed in this campaign, drawn from the film The Last Adventure by Robert Enrico.

13 June
latest news

Into the night

 Discover #Intothenight, the video directed by David Sims for the Dior Homme winter 2017-2018 campaign. 

13 June
latest news

Dior Homme Winter 2017-2018 Campaign 

On the occasion of his tenth anniversary at Dior Homme, Kris Van Assche calls on the British photographer David Sims to interpret the winter 2017-2018 collection. 

Exemplifying the multifaceted creative persona of the Dior Homme man, the brand’s duality rises to the fore with a cinematic contrast created in diptych layouts featuring the season’s new faces: figures drawn from the worlds of fashion, music and film. American actor Lucas Hedges and Depeche Mode frontman Dave Gahan join French model Dylan Roques and breakout Belgian model Christophe ‘t Kint. Spanning generations and disciplines, they plot an evolution of style that subverts the classicism of Dior Homme with a contemporary twist.

In one scenario, the lines of HARDIOR tape created for the Winter 2017-2018 fashion show become a graphic backdrop, showcasing the season’s deconstructed and pinstriped tailoring worn with metallic hardware and rubber-soled trainers. A second series of images mixes elements of bygone bourgeoisie with raw youthful energy. The whole is accented by Sims’ signature interplay of shadow and light. 

13 June
events

Stars in Dior in Shanghai

Angelababy, Zhao Liying, Wang Ziwen, Chen Feiyu and a number of other special guests share their impressions and their own vision of the color blue at the I Feel Blue event held this past weekend in Shanghai.

12 June
events

Exclusive Firsts

In the Dior boutique in Shanghai, in parallel with the event exhibition I Feel Blue, the house of Dior exclusively premiered three embroidered special editions of the Lady Dior bag set for a mid-summer worldwide release. 

On these designs Maria Grazia Chiuri developed the same themes and techniques as those in the fashion show. With I feel blue, The moon in my eyes and Astrology, these versions of the House’s iconic bag boast all-over figurative motifs worked in blue threads and gold. The charms have an angular and more modern look. The best embroidery ateliers in Paris exercised their expertise to make the designer’s poetic vision a reality.

12 June
events

Afterparty

12 June
events

Scenography

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