Diordirection | DIORMAG

22 July
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J’Adior

Acting as a House signature, the word “J’Adior” punctuates the pieces in the Fall 2018 ready-to-wear collection, as represented in pumps and earrings. 

22 July
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Masculine

Riffing on contrasting black and white, the two-tone Dior Unit shoes in the Fall 2018 ready-to-wear collection provide the finishing touch to a look with subtly masculine accents. The Dior21st bag, meanwhile, is characterized by its handle, gilt metal chain, and its graphic fastener featuring Christian Dior’s initials. 

22 July
latest news

Diordirection

For the Fall 2018 ready-to-wear collection, Maria Grazia Chiuri, Artistic Director of the House’s women’s collections, was inspired by the world of the Surrealist artist Claude Cahun whose work notably questions notions of identity and gender. In the process, the Dior Direction shoes revisited a timeless element of the male wardrobe: moccasins. Just like the black lambskin leather Diordirection bag, they are embellished with Christian Dior’s initials in aged-effect gilt metal. 

21 July
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La Dolce Vita

To celebrate the arrival of summer, Dior heads to Rome, the Eternal City and home of the good life.  

With only a few days to go before the official start of summer, the House invites you, through a joyful and colorful film, on a guided tour of the Italian capital. Audrey Hepburn, as the playful and sparkling heroine of Roman Holiday – the 1950s William Wyler movie – plays the guide on a Vespa. The House’s summer creations appear throughout her tour all around the city. The floral and feminine composition of Miss Dior Blooming Bouquet has taken up residence at the Trevi Fountain, that monumental symbol of Rome, while the Dior Vernis are to be found sunbathing by a pool. Further on, Dior Addict Lip Tattoo lipsticks blend into their background, their pop shades as deliciously-colored gelato.  

21 July
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Sorbet Freshness for the Skin

Even on vacation, hydration remains the basis of any beauty routine. With Dior Hydra Life skincare, the House transforms this action into a moment of intense well-being.

A concentrate of nature and pleasure, Dior Hydra Life provides a new* way of moisturizing the skin. Made from mallow and haberlea leaves, the Deep Hydration Sorbet Water Essence offers skin a cooling break that’s essential in summer. Packed with natural ingredients, it instantly energizes the skin and hydrates it deep down. These same ingredients can be found in  Fresh Hydration Sorbet Crème which soothes the skin while nourishing it intensely. Its gel-cream texture offers an immediate and long-lasting refreshing effect. Another indispensable step in a complete beauty routine: the eyes. With its ceramic applicator, the Cooling Hydration Sorbet Eye Gel, enriched with cornflower and mineral micronized powders, illuminates the eye area and provides a revitalizing, anti-fatigue effect at any time of the day. For beautiful natural skin made even more so by the sun.

* At Dior

21 July
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A Colorful Summer Beauty Look 

From the zesty hues of Dior Addict Lip Tattoo and Dior Vernis to the luminous Diorskin Mineral Nude powder, Dior present its makeup essentials of the season, born of the creative impulsion of Peter Philips, the Creative and Image Director of the House’s makeup.  

Available in bright new colors, inspired by fruit swelling under the sun, as well as in natural colors, such as Natural Beige 421 or Natural Coral 451, tattoo-effect Dior Addict Lip Tattoo lip stain brings a new energy to makeup. It ensures a long-lasting, invisible-product hold with a second-skin finish. Nails also get the colorful summer treatment with the Dior Vernis. Easy to apply, they come in nude and fresh shades, such as Ruban 268 and Muguet 108, as well as in vibrant tones, including Coral Crush 445. For a natural and instant tanned glow mineral nude, Diorskin Mineral Nude powder is suited to all complexions. Boosting the effects of the sun on the skin, this beauty ally works perfectly in a Mediterranean climate.

21 July
latest news

Summer Scents

As a prelude to long sunny days ahead, the House unveils three of its fabled fragrances developed by François Demachy, Dior’s exclusive Perfumer-Creator. Fresh and captivating, they are perfectly at home in a unique setting: the colorful and radiant streets of Rome.

Offering a pre-taste of summer, Miss Dior Blooming Bouquet floats in the air with a gentle floral fragrance. To the delicacy of its accords of peony and damask rose are added lively notes of Calabrian bergamot and smoother white musks. A poetic scent for a fiery and seductive Miss Dior. Another summer signature, the fruity-salty composition of J’adore Injoy gives a jolt to the senses. An utterly feminine fragrance, its name sounds like a exclamation of joy, a statement of love of life. Celebrating the present moment, this summer it sings like an ode to a charming Italian way of life.

Bright and sharp, Dior Homme Sport as reinvented by François Demachy is intended for elegant urbanites, men constantly on the move, for whom the streets of Rome become their new stomping ground. Shaped around fruity and spicy notes, it combines the acidity of citrus fruits, such as the blood orange, the essence of fragrant citron and grapefruit and the sweetness of pear extract. Just some of the many olfactory experiences to sample this season.

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