Eau Sauvage appeared in 1966. Designed by Edmond Roudnitska, the House's first men’s fragrance possesses everything from the olfactory manifesto. Steeped in fresh aromas, this refined and powerful creation boasts the new masculine values of the time. Those embodied by a young generation of men. Elegant, impetuous and eager to seduce, they seized on Eau Sauvage and made it the signature of their newly-embraced virility.
Elevated to the rank of classic, in 2009 this timeless opus collided with another legend. A sensual actor with a mesmeric beauty, with the face of an angel and the look of a thug, that year Alain Delon lent his face to the fragrance, appearing in a black and white photograph dated from the beginning of his career. Symbols of the 1960s and restless youth, the eternally iconic actor and the fragrance began writing their story. Cementing the links between Dior and the seventh art, Eau Sauvage was inspired by his roles in the cinema. In 2011, in a scene from The Swimming Pool, the scorching 1969 thriller from Jacques Deray, the actor is seen lying by the pool, which serves as a backdrop to the video campaign. A year later, another extract appears for Eau Sauvage Parfum. This time, alongside the actress Romy Schneider, with whom he formed a star couple both on screen and off, his ardent sensuality embodies this sun-soaked scent.
In 2015, it was his role as the hero of The Last Adventure, directed by Robert Enrico in 1967, which appeared on the big screen for the Eau Sauvage Cologne campaign. He brought his somewhat cheeky, tender bad boy virility to its piquant scent. 2017 saw the unveiling of photos shot during the filming of The Last Adventure, featuring Alain Delon and his character’s accomplice and lover, Nathalie. Delon's cinematographic magnetism continues to write the legend of Eau Sauvage.