Echoing the encounters dear to Maria Grazia Chiuri, the Cruise 2020 collection tells the story, through traditions and cultures, of how techniques, gestures and images belong to a collective memory and heritage. It is enriched and brought to life during a journey to the African continent and via the Creative Director’s various collaborations*.
Building on this polyphonic artistic dialogue, the ad campaign highlights the graphic strength of Dior’s codes. A long fringed coat in beige wool was painted with henna by the weavers of Sumano, who perpetuate their unique savoir-faire in the Anti-Atlas mountain region. Camouflage motifs, lace, shantung and embroideries in shades of sand, indigo blue and burnt ochre are poetically transcribed in a visual fusion of bodies and landscapes.
One of the House’s emblems, the Bar jacket is reinvented in wax** fabric in a Christian Dior – Uniwax special edition. Representing diversity and freedom, the fabric serves as an elegant backdrop to the fantasy world of Dior and Africa. Delicate reversible bucket hats dressed in Dior Oblique canvas heighten this contemporary grace, while the 30 Montaigne bag is daringly shown on the back of the silhouettes.
* For this collection, Maria Grazia Chiuri extended an invitation to Grace Wales Bonner, the English designer of Jamaican origin; the African-American artist Mickalene Thomas, the Moroccan women’s association Sumano and the Burkinabe couturier Pathé'O. Each of them created exclusive pieces.
**Accompanied by the anthropologist Anne Grosfilley, Maria Grazia Chiuri collaborated with the Uniwax factory and studio (in Côte d’Ivoire) to reinterpret two of Dior’s codes – the toile de Jouy and the tarot card – by integrating them into a special edition wax, a 100% African fabric with exemplary traceability.