Backstage | DIORMAG

10th June
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Perfumed Colored with Emotion 

The twenty-six fragrances created by François Demachy for Maison Christian Dior compose a bright and luminous olfactory family, in which the shimmering colors capture a wealth of sensations.   

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    Mathieu Trautmann

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    Mathieu Trautmann

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    Mathieu Trautmann

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    Mathieu Trautmann

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    Mathieu Trautmann

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    Mathieu Trautmann

“With Maison Christian Dior, I have the utter luxury of paying attention to nothing but my own pleasure and freedom,” says François Demachy. To develop these floral, fruity, sensual or oriental bouquets, fashioned between Grasse and Paris, Dior’s Perfumer-Creator explores a range of personal and bold olfactory territories. “Whether painting, a piece of music, an air of opera, an encounter, a voyage or an outfit, everything inspires me. This collection is a miscellany of emotions,” he adds

 

And so, with Jasmin des Anges or Rose Gipsy, he takes us to Grasse, the terroir of choice of Dior perfumes since the beginning and the town in the south of France where he spent his childhood among the rose fields. Olfactory odes to this land, these two opus celebrate his roots and the savoir-faire of the House. While with La Colle Noire, named after the château that Christian Dior acquired in 1951, he invites us to encounter a universe and a place intimately linked with the founding couturier.

 

To discover this olfactory family is also to immerse oneself in its personal history. Tributes to Christian Dior's passions, Lucky, with floral notes of lily-of-the-valley, is a nod to his superstitious character, while Grand Bal echoes his taste for masquerade balls.

 

Other fragrances evoke travel and dreams of distant horizons, such as Sakura, which captures the magic of cherry blossom time in Japan in the spring, and Oud Ispahan, whose smoky scent opens the doors of an oriental palace. Composed of two flowers, iris and jasmine, Dioramour, expresses a sensual memory, one of amorous passion. These evocative fragrances represent sensations to be smelled and embraced with jubilation.

09th June
latest news

Maison Christian Dior

Dior unveils Maison Christian Dior, a place where a love of perfume becomes a lifestyle. 

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    Mathieu Trautmann

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    Mathieu Trautmann

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    Mathieu Trautmann

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    Mathieu Trautmann

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    Mathieu Trautmann

Just like your clothes, your perfume expresses your personality. You can change it, depending on your mood. Use it not only for you, but to perfume your home, your bedroom,” advised Christian Dior in his Little Dictionary of Fashion in 1954. His attachment to French art de vivre determined his vision of elegance, which, far from being limited by the frontiers of fashion, influences every moment in life. It is from this inspiring idea that Maison Christian Dior was born.

 

Within each of the maisons opening around the world, fragrances, soaps, candles, scarves for scenting and other olfactory pleasures distill the same lifestyle, one that’s both French and contemporary. This singular universe evokes a refined and relaxed Parisian allure, and the interior of a Haussmannian apartment.

 

Developed by François Demachy, Dior's exclusive Perfumer-Creator, these fragrant creations are invitations to travel, sensory experiences to offer or to share. Here, the pleasure derived from perfume is all that counts. That same pleasure inherited from Christian Dior who, in the garden of his Château de La Colle Noire near Grasse, cultivated flowers and his love of fragrances.

08th June
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Backstage

Go behind the scenes at the shoot for the fall 2018 ready-to-wear collection with its fusion of feminine and masculine codes. 

07th June
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Fall 2018 Collection

For the fall 2018 ready-to-wear collection, Maria Grazia Chiuri was inspired by the artist Claude Cahun. Discover the press dossier. 

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    Arnaud Lajeunie

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Under this mask is another mask. I will never stop lifting off all these faces."  Claude Cahun

 

The starting point of this Dior fall 2018 collection was the rediscovery of the work of Claude Cahun (pseudonym of Lucy Schwob, 1894-1954), Surrealist writer, photographer, actress, political activist and member of the French Resistance who was also openly homosexual. Fascinated by her photographic self-portraits questioning identity and gender, the Artistic Director was influenced by these images in which masculine and feminine are poses and masks.  

 

"I wanted to take on the precision of the basics and the materials of a man’s wardrobe. I sought to showcase the least explored part of Christian Dior's legacy, an almost austere part, with the use of masculine fabrics and jackets, coats and shirts with rigorous lines,” explains Maria Grazia Chiuri. Thus, this collection demonstrates that it is notably through fashion that the complementarity between masculine and feminine defines individuality in the twenty-first century. After the Second World War, with the New Look, Christian Dior gave women back the pleasure of their femininity. Likewise, today, Maria Grazia Chiuri wants women to have the necessary tools to be first and foremost people and not characters.

The unmistakably feminine forms express two different attitudes: one, rather strict, with collars that are reminiscent of the shirt collar as worn by Claude Cahun, and the other, more sensual, all lengths and transparencies. The emblematic Dior lines and proportions are revisited in light versions in gray and powder pink tulle. The House codes - volumes, necklines, lengths - are deconstructed and reworked in unprecedented plays of contrasts. Thus, the satin loved by Christian Dior appears as skirts perfectly conceived for the female body of today. Creations are worn against the skin, under a masculine coat.

05th June
latest news

The Legend of the Magic Hour

The house of Dior unveils the film Legend of the Magic Hour, featuring Johnny Depp in the desert , at the hour when the sun sinks below the horizon and the natural world starts to come alive. 

By the light of a fire in Joshua Tree Natural Park, California, Johnny Depp recounts the Navajo legend of the Magic Hour¹, the moment suspended between day and night when the earth releases all its scents and the sky glows with bluish shades. It is also at this precise moment that nature takes back control, awakening the spirit of the Coyote God. Under the influence of this mythological Amerindian character, the men and women of the desert are bewitched by the mysterious and expectant atmosphere.

Halfway between documentary and fiction, this video directed by Clément Beauvais and Arthur de Kersauson explores the inspiration behind Sauvage Eau de Parfum. For this scent, François Demachy, Dior's exclusive Perfumer-Creator, has translated this mystical time into olfactory notes. Evoking the smells of the desert, this multi-layered fragrance, both sweet and intense, combines Calabrian bergamot, a lively signature of the juice, with woody and dry accents of Ambroxan. Moreish and sensual vanilla from Papua New Guinea brings a new facet to the fragrance.

 

¹ Sundown in the desert

04th June
latest news

Rose de Mai: at the Heart of Dior Fragrances 

Harvested in Grasse, the cradle of perfumery and the prized source for Dior perfumes, the rose is at the core of the House’s history. Its blooming each year is an event to celebrate. 

When Christian Dior acquired the Château de la Colle Noire, not far from Grasse, it was the rose de mai, commonly known as the centifolia rose, an icon of this world-famous terroir, that he decided to cultivate. Beloved of the couturier, since the beginning of the House it has been blooming on its creations and lending its powerful and sensual notes to its perfumes. It radiates from the heart of Miss Dior, the perfume that accompanied the history-making feminine curves of the New Look. “It's the scent of love. That's how Christian Dior wanted it and how it must remain, with consistency, ardor, energy and passion,” explains François Demachy, Dior's exclusive Perfumer-Creator who has also revisited this iconic bouquet as an Eau de Parfum.

For Miss Dior, the producers meet every year in Grasse for the rose de mai harvest. This picking process, which lasts a month, is a highly-anticipated event. Armelle Janody, who passionately relives a sensory story with each harvest, evokes these unique sensations: “the profusion of petals in which one plunges one’s hands, the peppery sap that leaves its smell on the fingers.”

01st June
Shows

Lacemaking Savoir-Faire 

In order to create this long dress’ white lace, Maria Grazia Chiuri was inspired by vintage models and more particularly a collar drawn from the archives of the lacemaker Potencier Broderies. The original motif, enriched with cotton flowers, has been redrawn stitch by stitch before being saved into a computer program. Then, in the final step of this modern technique, it is meticulously cut out to produce the transparent guipure effect and give body to the dress’ flounces.   

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Potencier Broderies

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