The Legend of the Magic Hour | DIORMAG

08 June
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Backstage

Go behind the scenes at the shoot for the fall 2018 ready-to-wear collection with its fusion of feminine and masculine codes. 

07 June
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Fall 2018 Collection

For the fall 2018 ready-to-wear collection, Maria Grazia Chiuri was inspired by the artist Claude Cahun. Discover the press dossier. 

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Under this mask is another mask. I will never stop lifting off all these faces."  Claude Cahun

 

The starting point of this Dior fall 2018 collection was the rediscovery of the work of Claude Cahun (pseudonym of Lucy Schwob, 1894-1954), Surrealist writer, photographer, actress, political activist and member of the French Resistance who was also openly homosexual. Fascinated by her photographic self-portraits questioning identity and gender, the Artistic Director was influenced by these images in which masculine and feminine are poses and masks.  

 

"I wanted to take on the precision of the basics and the materials of a man’s wardrobe. I sought to showcase the least explored part of Christian Dior's legacy, an almost austere part, with the use of masculine fabrics and jackets, coats and shirts with rigorous lines,” explains Maria Grazia Chiuri. Thus, this collection demonstrates that it is notably through fashion that the complementarity between masculine and feminine defines individuality in the twenty-first century. After the Second World War, with the New Look, Christian Dior gave women back the pleasure of their femininity. Likewise, today, Maria Grazia Chiuri wants women to have the necessary tools to be first and foremost people and not characters.

The unmistakably feminine forms express two different attitudes: one, rather strict, with collars that are reminiscent of the shirt collar as worn by Claude Cahun, and the other, more sensual, all lengths and transparencies. The emblematic Dior lines and proportions are revisited in light versions in gray and powder pink tulle. The House codes - volumes, necklines, lengths - are deconstructed and reworked in unprecedented plays of contrasts. Thus, the satin loved by Christian Dior appears as skirts perfectly conceived for the female body of today. Creations are worn against the skin, under a masculine coat.

05 June
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The Legend of the Magic Hour

The house of Dior unveils the film Legend of the Magic Hour, featuring Johnny Depp in the desert , at the hour when the sun sinks below the horizon and the natural world starts to come alive. 

By the light of a fire in Joshua Tree Natural Park, California, Johnny Depp recounts the Navajo legend of the Magic Hour¹, the moment suspended between day and night when the earth releases all its scents and the sky glows with bluish shades. It is also at this precise moment that nature takes back control, awakening the spirit of the Coyote God. Under the influence of this mythological Amerindian character, the men and women of the desert are bewitched by the mysterious and expectant atmosphere.

Halfway between documentary and fiction, this video directed by Clément Beauvais and Arthur de Kersauson explores the inspiration behind Sauvage Eau de Parfum. For this scent, François Demachy, Dior's exclusive Perfumer-Creator, has translated this mystical time into olfactory notes. Evoking the smells of the desert, this multi-layered fragrance, both sweet and intense, combines Calabrian bergamot, a lively signature of the juice, with woody and dry accents of Ambroxan. Moreish and sensual vanilla from Papua New Guinea brings a new facet to the fragrance.

 

¹ Sundown in the desert

04 June
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Rose de Mai: at the Heart of Dior Fragrances 

Harvested in Grasse, the cradle of perfumery and the prized source for Dior perfumes, the rose is at the core of the House’s history. Its blooming each year is an event to celebrate. 

When Christian Dior acquired the Château de la Colle Noire, not far from Grasse, it was the rose de mai, commonly known as the centifolia rose, an icon of this world-famous terroir, that he decided to cultivate. Beloved of the couturier, since the beginning of the House it has been blooming on its creations and lending its powerful and sensual notes to its perfumes. It radiates from the heart of Miss Dior, the perfume that accompanied the history-making feminine curves of the New Look. “It's the scent of love. That's how Christian Dior wanted it and how it must remain, with consistency, ardor, energy and passion,” explains François Demachy, Dior's exclusive Perfumer-Creator who has also revisited this iconic bouquet as an Eau de Parfum.

For Miss Dior, the producers meet every year in Grasse for the rose de mai harvest. This picking process, which lasts a month, is a highly-anticipated event. Armelle Janody, who passionately relives a sensory story with each harvest, evokes these unique sensations: “the profusion of petals in which one plunges one’s hands, the peppery sap that leaves its smell on the fingers.”

01 June
Shows

Lacemaking Savoir-Faire 

In order to create this long dress’ white lace, Maria Grazia Chiuri was inspired by vintage models and more particularly a collar drawn from the archives of the lacemaker Potencier Broderies. The original motif, enriched with cotton flowers, has been redrawn stitch by stitch before being saved into a computer program. Then, in the final step of this modern technique, it is meticulously cut out to produce the transparent guipure effect and give body to the dress’ flounces.   

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01 June
Shows

Toile de Jouy Savoir-Faire

A key motif of this cruise collection and a great French classic from the 18th century, toile de Jouy has been given a modern makeover with the addition of a series of wild animals. Among these, tigers, bears and giraffes were hand drawn like engravings in pen and ink to populate these typically pastoral scenes. In traditional dyes (blue, red and green) and lifted with touches of unprecedented color such as camel or black, the revisited fabric makes its way onto trench coats, skirts, jeans and some of the House’s bags.  

31 May
Shows

Mexican Embroideries Savoir-Faire 

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