DIORMAG | DIORMAG

12 October
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Beige(s)

"Elegance is a whole, and what is not seen is not as important as what is seen," Christian Dior said. Ever true to the founding couturier’s legacy, Peter Philips, Director of Creation and Image for Dior Make-up, explores every shade of beige, from the lightest to the darkest, from the coldest to the warmest.

Essential, timeless, and pluralistic, beige is at the heart of the House's history. The color Christian Dior was so fond of now appears in a multitude of shades celebrating the beauty and diversity of all skin types.

"More than just a color, beige is pure sensuality," says Peter Philips, who reinterprets its many nuances in his make-up creations, as he does in Dior Forever. This emblematic, high perfection foundation with 24-hour hold* is enriched with moisturizing** skincare, offers a matte finish or a glow effect, and is available in 67 shades to suit every skin tone. Its texture is revealed in captivating plays of material inspired by haute couture — with a nod to Monsieur Dior’s beloved houndstooth  ­— while Diorskin Mineral Nude powders are embellished with a graphic cannage motif.

 

*Instrumental test results, on 20 women

**Hydration measured by instrumental testing, on 10 women, Dior Forever Skin Glow

11 October
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Dior Prestige, the Rose Expert

The iconic flower at the heart of Dior Prestige skincare, the Granville Rose is cultivated with passion, directly in the ground, using horticultural expertise that is unique to the House. Discover the secrets of this excellence of savoir-faire.

At the heart of a dedicated Dior Garden, 4,000 Granville rosebushes flourish under the benevolent gaze of their ingenious keeper, hybrid specialist Jérôme Rateau. Grown directly in the ground, this rose with its exceptional regenerating properties requires plenty of attention, precision and expert care.

The rosebushes are pruned by hand in winter in order to allow the buds to grow back as soon as spring arrives. Each rose is then hand-harvested in the morning at sunrise, just as its petals are delicately opening. This expert gesture, both meticulous and time-sensitive, is indispensable to preserving the precious molecules that make up the exceptional skincare products in the Dior Prestige line.

10 October
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Dior Prestige: A commitment to the Rose

Faithful to Christian Dior’s love of flowers and gardens, the House is affirming its commitment to respecting biodiversity through the organic* cultivation of the Granville Rose. In partnership with the Association des Amis d’André Eve, Dior Skincare is promoting French horticultural savoir-faire in rose growing using organic farming techniques.

“Having inherited my passion for flowers from my mother, I was particularly happy in the company of plants and gardeners,” wrote Christian Dior in his memoirs. Like a tribute to the founding couturier and his passion, the House is perpetuating horticultural savoir-faire inherited from the French gardener André Eve. In the 1980s, this talented rose breeder developed a pioneering horticultural vision intimately linked to the preservation of the natural world.

This vision was passionately passed on to hybrid rose specialist Jérôme Rateau, who created the Granville Rose. The central active ingredient in Dior Prestige skincare, this iconic flower was the first rose ever to be created especially for a skincare line, the fruit of seven meticulous cross-breedings and selected from more than 40,000 different roses for its exceptional regenerative properties.

To continue its commitment to preserving nature and its wealth, Dior is inaugurating a partnership with the Association des Amis d’André Eve. Three essential pillars are at the heart of this unprecedented alliance: the use of natural rather than chemical fertilizers, the introduction of beneficial insects like ladybugs in order to avoid pesticides, as well as the cultivation of companion plants, all elements that allow the creation of an ecosystem that is beneficial to nature. This plant diversity flourishes in nutrient-rich soil, contributing to reinforcing the vitality and resistance of the Granville rosebushes, which are planted in the ground in a dedicated Dior Garden.

Grown according to organic agricultural standards, hand-picked using expert gestures and eco-transformed in the heart of the RoseLab, the Granville Rose is the reflection of a rigorous, carefully managed process unique to Dior Skincare. This savoir-faire is a guarantee that Dior Prestige products are concentrated in 100% pure and natural floral active ingredients, respecting both nature and women’s skin.

*According to French standards for organic agriculture

09 October
VIP

Stars in Dior

On October 6th, 2019, in Los Angeles, Dior muse Charlize Theron wore an outfit designed by Maria Grazia Chiuri. The same day in Mill Valley, actor Robert Pattinson was wearing a suit by Kim Jones. On October 4th in New York, Scarlett Johansson was also dressed by the House.

08 October
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Cara, forever

More than a muse, Cara Delevingne offers an endless source of inspiration. Now, the audacious icon reveals her true colors in the new campaign for Dior Jewelry.

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