DIORMAG

21 February
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SAVOIR-FAIRE OF THE MISS DIOR EXCEPTIONAL EDITION: VIDEO 

From initial sketch to final embroideries, discover, in images, the various necessary steps to the making of the bow for the Miss Dior exceptional edition bottle. 

21 February
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Miss Dior, Exceptional Edition

The Miss Dior bottle’s famous bow is adorned with a floral embroidery inspired by an haute couture dress designed by Maria Grazia Chiuri. A rare and prestigious edition whose forty-seven numbered bottles pay tribute to the year of its birth.

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    Dacor

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    Sophie Carre

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    Sophie Carre

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    Sophie Carre

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    Dacor

For the founding couturier, the bow was the punctuation mark of joyful femininity. It has bloomed, mischievously or majestically , to wrap the neck of the Miss Dior bottle since its creation in 1947. First conceived in black grosgrain then powdered satin, the bow, tied on one side and flaring open on the other, is recognizable among a thousand. Having become an icon, omnipresent throughout the House’s universe, the ribbon gracefully lends itself to a new exceptional edition.

This version, inspired by the Essence d'Herbier haute couture dress, designed by Maria Grazia Chiuri with an echo of the Miss Dior dress created by Christian Dior for his spring-summer 1948 collection, evokes an armful of meadow flowers. Worn by Natalie Portman in the latest images of the Miss Dior campaign, it references Christian Dior's passion for gardens and the floral bouquet that composes the perfume. Thus, the double satin bow was embellished with an embroidery of raffia which has been previously dyed and then dried. Each strand was then divided into four to craft a base of loops of these fragile raffia threads that was then meticulously covered by needle with blue, yellow, pink, and acid green glass beads. This undertaking is carried out by expert hands that produce a precious and strikingly modern bow. In tribute to the dress, from dress to bottle, Miss Dior is the House’s eternal perfume.

20 February
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STRAIGHT TO THE HEART

With intimate rituals and sensual gestures, perfuming oneself is a highly personal act, a moment in which each woman can affirm her own femininity. “The finishing touch to a dress,” according to Christian Dior, fragrance completes a look. Perpetuating this vision of the couturier-perfumer, the new Roller Pearl bottle for Miss Dior and Poison Girl offers a new whole other gesture, one that’s more personal still. With this lightweight format, designed for travel, the touch of perfume can be made both more precise and freer, at any time of the day.

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    Maxime Poiblanc

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    Maxime Poiblanc

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    Maxime Poiblanc

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    Maxime Poiblanc

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    Maxime Poiblanc

20 February
latest news

Miss Dior Roller-Pearl

The new Roller-Pearl applicator has now been introduced to the fragrances Miss Dior Absolutely Blooming and Miss Dior Blooming Bouquet, composed by François Demachy, the House’s exclusive Perfumer-Creator.  

Offering a sensual and intimate gesture, the Roller-Pearl bottles of Miss Dior Absolutely Blooming and Miss Dior Blooming Bouquet have been designed for those who want to be free to perfume themselves anywhere, anytime. Their crystalline glass bead, soft as velvet, is designed to roll across the wrists or the neck. Leaving a floral scent in its wake, is perfectly suited to easy re-application.

20 February
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THE NEW ROLLER-PEARL BOTTLE  

Miss Dior Absolutely Blooming and Miss Dior Blooming Bouquet, composed by François Demachy, the House’s exclusive Perfumer-Creator, have been reinvented with a new Roller-Pearl bottle.

Two versions of Miss Dior, the fragrance of love conceived by Christian Dior in 1947, are available in the new Roller-Pearl format. Fashioned like a jewel, the Miss Dior Blooming Bouquet and Miss Dior Absolutely Blooming bottles have been engraved with the couturier’s favorite houndstooth pattern. The vivid color of these two scented liquids in revealed through the alternating transparency of these gorgeous 20ml flacons.

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