21 August
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A hymn to happiness, the House’s new fragrance, named Joy de Dior, was conceived as a reflection of pure joy.

I dreamed of making them not only more beautiful, but happier, too,” Christian Dior wrote of women in his memoirs. It is a desire that has continued to guide the House and which today gives rise to an entirely new scent: Joy of Dior. A tribute to the couturier's wish, this opus also celebrates the passion for fragrances he expressed from the inception of his couture house. For it was in 1947 that, along with his first collection, he unveiled Miss Dior, a true olfactory manifesto of the New Look.

More than seventy years later, Joy de Dior emphasizes the initial role of perfume: to offer an immediate and infinite sense of pleasure, as much for the body as for the spirit. Thus, this fragrance composed by François Demachy, the House’s exclusive Perfumer-Creator, can claim to be the most spontaneous expression of the feeling of joy. An ode to life, an olfactory sensation where nothing is harsh, where everything unfolds and expresses happiness, softness, light, a smile, a sensual look, serene fulfillment, the strength and quintessence of glamour which reconnects with the elements of dreams and luxury inscribed in the original history of the House. As if Christian Dior had stood before us and, with as much consideration as conviction, had once again requested: “Make me a fragrance that smells like joy!

Only one muse could embody this powerful a universal emotion: Jennifer Lawrence. Spontaneous, radiant, happy, emotional and moving, this extraordinary and extraordinarily beautiful actress lends this unique scent the contours of her sensual and natural femininity. Her piercing blue gaze, which merges with the azure water of a swimming pool bathed in light, is addressed directly to the camera lens of Francis Lawrence who directed the Joy de Dior campaign video. Time seems suspended here. Sensual and captivating, the Dior muse invites us to share in a moment of intense serenity. For this, after all, is also a facet of the feeling of happiness explored and expressed by Joy de Dior, one bridging exaltation and fulfillment.

19 August
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Conceived to offer a sense of immediate olfactory happiness, tomorrow the House will unveil its new fragrance composed by François Demachy and embodied by Jennifer Lawrence, the actress and Dior muse. Stay tuned to discover this new perfume.

15 August
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The House unveils Rouge Dior Ultra Rouge, its new long-lasting lipstick, as unforgettable as a kiss. Stay tuned to discover more.

13 August
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An olfactory masterwork from the sensual family, Belle de Jour is an evocation of François Demachy’s creative daring.

I love this note of juicy pear, an accord that has all the tastiness of a dessert. Paired with a rose and a woody touch, it maintains an element of mystery. This perfume has a wanton, sexy and sensual charm, like a delectable woman,” says Dior’s exclusive Perfumer-Creator.

13 August
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The quintessence of French elegance, Mathilde Favier has developed friendships that are as numerous as they are famous. As the PR director in charge of celebrities worldwide for Dior, here she reveals her intimate relationship with perfume.

In her personal and refined Paris home, she shares her olfactory emotions for the camera. From her first tuberose-marked scented memories, to the scents that transport her today, like the floral violet, Mathilde Favier enjoys an intense and passionate love story with fragrance. And more particularly so with Maison Christian Dior's Belle de Jour, a perfume with woody and fruity notes that perfectly corresponds to her elegant and graceful allure.

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