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15 September
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The Queen of Roses

Flower of all flowers, the rose served as a major source of inspiration for Christian Dior, punctuating and beautifying his haute couture creations. Learn all about the story of the Rose de Granville, an emblem of the exceptional Dior Prestige skincare line. Native to the cliffs of Normandy, the bloom reveals powerful molecular and micro-nutritive properties at the heart of the Micro-Huile de Rose skincare supplement. 

14 September
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Dior’s JOY

The luminous fragrance JOY de Dior Eau de Parfum Intense now comes in a new, sculpted bottle subtly symbolizing the countless facets of joy. Like an ultimate sign, it reveals a precious talisman: a wind rose, Christian Dior’s lucky star.

Even more intense is the color of the juice — a rose that colors the cheeks with emotion and delight. More desirable than ever, ever-elusive joy becomes so palpable you can hold it right the palm of your hand.  

14 September
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Olfactory fireworks

The House’s new fragrance – JOY de Dior Eau de Parfum Intense – celebrates joy, that unique emotion that has stirred in the heart of Dior since its founding. 

An olfactory manifesto, JOY de Dior Eau de Parfum Intense springs forth like a fountain. An unexpected burst of flowers, interwoven with the countless luminous smiles that have shone and resonated throughout the House of Dior. In this bouquet, the round and powerful Centifolia rose from Grasse stands alongside a Sambac jasmine and a Grandiflorum jasmine, another idol from Grasse that is distinctive for the power of its fruity nuances and for its organic “lifelike” beauty. A hint of Madagascar vanilla emerges amid the floral chorus, like a gourmet invitation that gives it a soft warmth. A vibrant neroli catches the attention and captivates. With a touch of turbulence, it rustles the bouquet, giving it incisiveness and an intense energy. Meanwhile, velvety sandalwood extends a warm embrace. A pure, compelling patchouli heart underscores this new ode to joy.

13 September
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A time for joy

Photographer Mikael Jansson captures Jennifer Lawrence bursting out in laughter. As radiant as ever, the actress embodies JOY Eau de Parfum Intense and offers up her luminous, spontaneous energy with no holds barred. The image of dazzling, purely communicative joie de vivre.

13 September
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A heart brimming with joy

On the glacial morning of February 12, 1947, the day of Christian Dior's first show, cries of happiness resounded with the appearance of the iconic New Look, a hymn to joy rediscovered after the hardships of war. "The last dress passed to enthusiasm; Mrs. Marguerite, Mrs. Bricard and I looked at each other in the fitting room, unable to speak. Raymonde came looking for us, in tears of joy, and pushed us into the large salon where we were greeted by a storm of bravos. Whatever happy things befall me in life, nothing can surpass what I felt at that moment," the founding couturier, forever dazzled, wrote in his memoirs.

From that moment on, his joy was continually transmitted like a message of unconditional love to all his clients. An absolute feeling cultivated by François Demachy, Dior's exclusive Perfumer-Creator, in the new, floral fragrance JOY by Dior Eau de Parfum Intense. A bouquet bursting with rose and jasmine, like a pure concentrate of joy.

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