THE NEXT-GENERATION CLEAN FOUNDATION
The new 24h wear1 high-perfection foundation concentrated with 86% floral skincare2 that visibly improves the skin day after day.
42 shades available in 2 finishes: no-transfer matte or hydrating glow.
100% OF WOMEN HAVE FOUND THEIR SHADE3 THANKS TO OUR RANGE OF 42 SHADES
If you already know your shade, choose the same one: the shades have not changed. If you do not know your shade, try it virtually before making your choice. If the shade does not suit you, the foundation can be returned free of charge within 30 days.
A SUSTAINABLE COMMITMENT
This foundation demonstrates our commitment to sustainable beauty. Its new clean4 formula adheres to a strict list of ingredients.
The packaging has also been redesigned: the glass bottle is made with 40% recycled glass5, thus preventing 488 tons of non-recoverable glass waste each year6.
Learn more about the Dior sustainable beauty charter.
TRIED AND PROVEN EFFICACY
1 Instrumental wear test on 20 subjects.
2 Minimum percentage of the foundation base that preserves hydration, before color agents are added.
3 First Dior study conducted on 110 women representative of the 110 skin tones documented by science.
4 Clean: strict selection of ingredients.
5 The glass bottle of Forever matte foundation contains 15% recycled glass and the glass bottle of Forever Skin Glow foundation contains 40% recycled glass.
6 According to 2022 sales volume forecasts.
7 Clinical test on 32 women after 4 weeks of using Dior Forever.
8 Clinical Test on 31 women after 4 weeks of using Dior Forever Skin Glow.
9 Instrumental hydration test on 11 subjects.