Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink**: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish* for incredible sensoriality and hydration.
Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort.
The fruit of long research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first** lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour wear with no tight or dry sensation.
* Instrumental test carried out on 20 subjects.
** At Dior.