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    Rouge Dior is the Dior lipstick with couture colors. True floral lip care, it is enriched with red peony and pomegranate flower extracts of natural origin. Rouge Dior dresses the lips in 75 bold colors with satin, matte, metallic or velvet finishes. Long-wear lipstick that ensures 16 hours of comfort* on the lips.

    More modern and luxurious than ever, the new Rouge Dior lipstick is adorned with a new signature band featuring the CD initials, as an echo to the fitted waists of the House's runway look.

    Rouge Dior lipstick is part of the House of Dior's sustainability strategy and is now refillable.

    * Auto-scoring on 60 subjects.

    THE COUTURE LIPSTICK

    4 COUTURE EFFECTS: SATIN, MATTE, METALLIC AND THE NEW VELVET

    A NEW REFILLABLE TUBE

    4 ICONIC SHADES

    • 999 VELVETThe timeless Dior crimson red is available in the 4 lipstick finishes.
    • 525 CHÉRIEA vibrant rosewood, the true color of joy and femininity.
    • 080 RED SMILEA burst of flamboyant and intensely luminous red inspired by the couturier's famous "coup de Trafalgar".
    • Discover a new wardrobe of nude shades available in a natural lip balm.

      DISCOVER

    75 NEW COLORS
    TO ENHANCE ALL SMILES

    HOW TO

    ROUGE DIOR THE WHOLE WORLD SMILES

    Embodied by icon Natalie Portman, this new rouge legend audaciously and brilliantly reinvents Dior elegance.

    Dior created custom vegan accessories specifically for this Rouge Dior campaign.