Born of a desire for renewal, Eau Sauvage burst onto the screen in 1966, shifting everything in its wake.
Unexpected, unprecedented, Eau Sauvage mirrors the changes young people were living at the time. A generation bubbling with life, seeking a new truth.
The first men's fragrance from the house of Dior, Eau Sauvage shook the world of perfumery with a radical new signature: for the first time, a floral note, hedione, was given a masculine interpretation. A bold choice that would soon become the mark of Dior men's fragrances.
Since then, Eau Sauvage has gained an enviable status as a great classic. Its boldness has turned into an absolute reference and transcends time with impressive consistency. Synonymous with absolute elegance, with an enduring "Dior spirit" infused with modernity.