L'EXPERTISE DU SOIN PAR DIOR

THE EMBODIMENT OF CREATION

  • Since Miss Dior in 1947, Dior has collaborated with some of the greatest perfumers in the world. Today Dior has its own Perfumer-Creator, François Demachy. The Dior signature: high-quality, unique and timeless fragrances.

DIOR AND CHÂTEAU DE LA COLLE NOIRE

  • Christian Dior, who loved flowers, chose to acquire his property in 1951. Château de La Colle Noire, in Montauroux near Grasse in the South of France was a splendid residence overlooking the greenery-covered slopes in the heart of the Grasse countryside.

    The House of Dior has decided to restore this property today to foster its ties with its Provençal heritage.

THE QUEST FOR ESSENCES

  • Explain and share what distinguishes Dior fragrances and makes them unique: in-house creation, with François Demachy, Dior Perfumer-Creator. Each film is a journey to discover a raw material, an inspirational environment, punctuated by encounters and discussions on traditions and expertise. A tribute in pictures, delicate and human, to the most beautiful essences around the world.

    "The creation laboratory is like a postcard of all these journeys." François Demachy, Dior Perfumer-Creator

GRASSE, THE CRADLE OF PERFUMERY

  • Provence and the Grasse area are closely tied to the history of Dior. It was there that Christian Dior, a lover of flowers, chose to have his holiday home, the Château de la Colle Noire.

    Today, Dior has chosen the incomparable climate of Grasse and its unique terrain to cultivate its May rose and jasmine.