Dior is unveiling the campaign for the Dior spring-summer 2022 ready-to-wear collection, through which Maria Grazia Chiuri explores and celebrates Anna Paparatti’s pop universe, where games – as evidenced in her works Il Gioco del Nonsense (1964) and Jeu de l'absurde (1965) – become the starting point for a reflection on the role of playfulness in the necessary construction of the self.

    • Through Brigitte Niedermair’s lens, the models embody the creations’ modern, bewitching spirit, while House icons – such as the Dior Vibe pieces and the Lady Dior bag in a micro version – join in to establish a unique aesthetic dialogue.

    The stills’ subtly abstract geometry invents new graphic perspectives that highlight Dior fundamentals, such as cannage and Marc Bohan’s Slim Look, or the D-Jungle Pop motif, created as the emblem of the season. An ultimate detail – the MissDior glasses – complete these fascinating silhouettes with their fifties allure.

    • Intense fluorescent colors illuminate the Dior spring-summer 2022 ready-to-wear line’s palette, as yellow, green, pink, orange come together in sublime monochrome looks featuring hypnotic material effects. Through these metamorphoses, a singular, contemporary femininity reveals itself in the most daring of expressions.

      © Brigitte Niedermair