Dior House of Perfume

GRASSE, THE CRADLE OF PERFUMERY

  • Provence and the Grasse area are closely tied to the history of Dior. It was there that Christian Dior, a lover of flowers, chose to have his holiday home, the Château de la Colle Noire.

    Today, Dior has chosen the incomparable climate of Grasse and its unique terrain to cultivate its May rose and jasmine.

THE EMBODIMENT OF CREATION

  • Since Miss Dior in 1947, Dior has collaborated with some of the greatest perfumers in the world. Today Dior has its own Perfumer-Creator, François Demachy. The Dior signature: high-quality, unique and timeless fragrances.

THE QUEST FOR ESSENCES

  • Explain and share what distinguishes Dior fragrances and makes them unique: in-house creation, with François Demachy, Dior Perfumer-Creator. Each film is a journey to discover a raw material, an inspirational environment, punctuated by encounters and discussions on traditions and expertise. A tribute in pictures, delicate and human, to the most beautiful essences around the world.

    "The creation laboratory is like a postcard of all these journeys." François Demachy, Dior Perfumer-Creator

THE RAW MATERIALS

  • Exquisite raw materials are the secret to wonderful perfumes. That is why Christian Dior always used the highest-quality ingredients for his olfactory creations.

ARTISTIC CRAFTSMANSHIP

  • Christian Dior's unwavering desire was to bestow upon his fragrances bottles that would reflect their exceptional quality. At the crossroads of fashion and jewellery, the house of Dior designed special bottles that were works of art. A heritage perpetuated today with limited editions that are the ultimate in luxury.

DIOR FRAGRANCES, UNIQUE KNOW-HOW

  • The Dior factory in Saint Jean de Braye in France produces all the Christian Dior perfumes for the entire world. Its craftsmen continue to exploit their unique expertise at every stage of production.

CHRISTIAN DIOR, COUTURIER-PERFUMER

  • From 1947 onwards Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier: he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.