The Fabulous World of Dior at Harrods

  • As the holiday season approaches, Dior has created The Fabulous World of Dior, a spectacular presentation illuminating the hallowed halls of the legendary Harrods department store. An exceptional event combining the charm of the English spirit with French luxury and art de vivre refinement. 

    From November 10 to January 3, 2023, in the heart of this prestigious venue, a thousand fascinating surprises and animated decors, enhanced by gourmet treats, await customers. A magical invitation that combines the boldness and heritage of the two Houses, united more than ever by a quest for excellence and the desire to keep the Dior dream alive.

WINDOW DISPLAYS, A CELEBRATION OF DIOR SAVOIR-FAIRE

  • A tribute to the enthralling moments that brighten winter, an unparalleled new scenography, reinvents the forty-four traditional Christmas windows of Harrods. For the first time in the history of the department store, each of these iconic displays is converted into a small theater of wonder, with scenery made of gingerbread. An exaltation of end-of-year festive magic, through the House’s symbols and diverse universes.

A CLOSER LOOK

THE MAKING OF

For this breathtaking event, Harrods is decked out in a dazzling installation deployed along its historic façade on Brompton Road. A reinterpretation of sketches created during a compelling dialogue between Maria Grazia Chiuri and Roman artist Pietro Ruffo for the Dior cruise 2023 collection, this monumental work highlights the compass rose – a precious symbol dear to the founding couturier – magnified with poetic motifs, expressions of classic Dior references. In a celestial choreography, the lucky star flourishes endlessly, sublimely scintillating to infinity on the facade’s ornate Edwardian architecture.

TWO EXCLUSIVE MULTI-EXPERIENCE POP-UPS

  • Inside the landmark department store, two novel pop-up boutiques draw their fantastic decor from the most beautiful Christmas fairytales. The first, designed as an authentic gingerbread house representing Monsieur Dior’s Atelier, summons visitors to enter the secret wings of 30 Montaigne, to discover the House and the virtuosity of its creations behind the scenes. The second, an ephemeral gift shop, invites each and all to find the perfect present – from ready-to-wear to shoes – to delight their loved ones.

A unique exhibition

  • In the heart of the British department store, a fabulous exhibition will be unveiled, reproducing the architecture of Dior’s emblematic locations – from Granville to La Colle Noire and 30 Montaigne – in reduced proportions. Immersive and playful, this experience, where time seems to be suspended, allows all to observe, as if through a magnifying glass, the meticulous gestures that perpetuate the Dior magic.

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A gourmet interlude

  • Cultivating Monsieur Dior’s love of the art of gastronomy, the House of Dior is inaugurating at Harrods a new and extraordinary venue dedicated to delighting the taste buds. In a fairy tale setting, you will discover the great classics of French cuisine and culinary specialties with a twist of British influence, all conceptualized and created by Harrods brigade of masterful chefs.

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SHOP ONLINE NOW

No need to wait: start your shopping for the holiday season on dior.com now, and discover perfect present ideas in our carefully curated edit of gifts for her, gifts for him, and more...

DISCOVER THE MAGICAL FAÇADE EXPERIENCE

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