Amour, Amoureuse, Scène d’amour, Fête d’amour… The names given to Christian Dior's haute couture looks endlessly celebrated love, the passionate sentiment that is now more essential than ever, and which has lived at the heart of Dior since its founding. Paying ode to this legacy, a new collection of objects by Maria Grazia Chiuri resonates like a tender declaration to the richness of world cultures, an infinite source of inspiration for the Creative Director.
Dior Maison unveils a new collection in homage to the gentle, sunny lifestyle Christian Dior loved so much he named a 1957 haute couture ensemble Riviera.
At each of his fashion shows, held in the salons of 30 Avenue Montaigne, Christian Dior would seat guests on elegant Napoleon III-style chairs with seats decorated in canework, a graphic code that has become an iconic House emblem. Reinterpreted by Cordelia de Castellane in various dimensions and unexpected proportions, this symbol has been enriched with a new version.
An echo of the English spirit found in Maria Grazia Chiuri's Autumn-Winter 2019-2020 ready-to-wear show, the Check'N' Dior Dior Maison collection designed by Cordelia de Castellane combines checks with playing card motifs as symbols of good luck, a tribute to Monsieur Dior's superstitious nature.