Exclusive Pop-up: Selfridges

  • Continually reinvented, the Dioriviera capsule by Maria Grazia Chiuri will be showcased in a pop-up store opening on June 3rd in the heart of Selfridges, London. 


  • Inspired by the sunny colors of the collection, this ephemeral space exudes a breezy seaside atmosphere, infused with blue, chartreuse or raspberry reverse toile de Jouy, embodying the Pop touch of the Fall 2021 line.

    Matching Dior Maison essentials – including a surfboard bearing the “Christian Dior” signature, beach games, fans and cushions – evoke the joys of summer. A symbol of dolce vita, the limited edition Christian Dior Vespa 946 scooter – designed in collaboration with the Italian brand – is also on display, presented alongside a helmet and top case adorned with the Dior Oblique motif to match the saddle, the hallmark of a distinctive look.

To further enhance this celebration of the art of living, Dior has taken over the London store’s rooftop restaurant, dressing it in toile de Jouy. In this exclusive setting, entitled Dior at Alto, the menu is also composed of dishes selected by the House, including some of Monsieur Dior’s favorites. Featuring drinks renamed in tribute to Dior history, the cocktail menu also features elixirs specially concocted for the occasion. Starting August 1st, the pop-up store will transform into a summer bar also decorated with the capsule collection’s signature print, for a refined interlude.

 The pop-up store dedicated to women’s ready-to-wear will be open from June 3rd to July 31st; the Dior at Alto restaurant from June 3rd to September 30th; and the bar from August 1st to September 30th, 2021.