NEW ROUGE DIOR FOREVER
THE 1ST TRANSFER-PROOF BULLET LIPSTICK
Dior innovates with Rouge Dior Forever, the first transfer-proof Dior lipstick bullet. Ultra-pigmented for intense color and concentrated in floral lip care, it delivers 16h* of no-transfer wear without compromising comfort.
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16H* OF TRANSFER-PROOF WEAR
Say goodbye to lipstick that smudges on skin or clothes: with Rouge Dior Forever, color stays put, intact and intense.
16H** OF COMFORT AND A BARE-LIP FEEL
Rouge Dior Forever is infused with red peony extract that helps maintain lips' natural hydration for a supple, comfortable, bare-lip feel that lasts all day.
4 ICONIC SHADES
COLOR FOR ALL WOMEN
From subtle nudes to saturated reds that play with vibrant contrast: 28 lipstick shades imagined by Peter Philips, Creative and Image Director for Dior Makeup, to suit every mood, style and skin tone.
THE TRIUMPH OF SISTERHOOD #FOREVERROUGE
Rouge Dior Forever celebrates the power of women and sisterhood. A poetic and emotional manifesto that inspires all women to support and encourage one another.
"Rouge Dior Forever: three words that have the ring of a manifesto. And in a way, they are. This new generation of Dior lipsticks is strong when it has to be, discreet when it wants to be, and, of course, always beautiful."
Peter Philips, Creative and Image Director for Dior Makeup.

* Instrumental test on 30 subjects.

** Self-rated by 30 subjects.