DIORSNOW TAKE CONTROL OF THE LIGHT

  • Diorsnow is the ultimate glow expert, revealing the refined bright beauty of young Asian women to give them the dewy, rosy, glowy skin they desire.

    Diorsnow expertise is inspired by two Nobel prizes and over 20 years of research on Asian skin in Dior Asian innovation centers (Tokyo, Shanghai and Seoul), which led to Dior’s pioneering action in the field of Epigenetics – one of the most innovative fields in biosciences that studies how cells adapt to their environment by modulating their genes’ expression.

ESSENCE OF LIGHT BRIGHTENING MILK SERUM

  • The Essence of Light serum is Dior's 1st (1) serum with D-NA Light Reboot Technology (2) that helps reestablish the skin’s natural luminosity. Dior Science has concentrated in a bottle of light the power of natural origin ingredients [Brightening Edelweiss + Yeast Extract + vitamin C (3)] that reveals the immaculate light at the heart of the skin while reducing dark spots and shadows areas. The milky iridescent serum melts on the skin for an instantly radiant complexion. Day after day, complexion is more even and dark spots look minimized. In only 2 months, skin colour goes 3 tones up! (4)

    IN 2019, AN EXPANDED SCOPE OF EFFICACY FOR AN EVEN MORE GLOWING SKIN :

    LIGHT-ACTIVATION (5):
    3 tones up in 2 months

    SPOT-CORRECTION (6):
    33% fewer spots
    29% smaller
    41% lighter

    2 Formats available:
    30ml
    New 50ml

  • (1) At Dior
    (2) Diorsnow Native Aura Light Reboot Technology
    (3) Stabilized vitamin C
    (4) Instrumental test on 34 women measured by Tone Up measurement
    (5) Instrumental test on 34 Chinese women from 25 to 30 years by tone-up measurement.
    (6) Instrumental test on 30 Chinese women from 25 to 50 years, by spot-contour measurement.

TAKE CONTROL OF THE LIGHT

  • Diorsnow has developed its most powerful brightening serum to date powered by a disruptive light technology.
    The result is the 1st triple quasi-drug (3QD) formula from Dior. Quasi-Drug (QD) is a major Japanese certification delivered by the Japanese Ministry of Health, Labor and Welfare (MHLW) that refers to cosmetics with close-to-medical standards of efficacy.
    The Diorsnow Essence of Light Serum obtained the Quasi Drug (QD) certification for 3 different benefits: whitening, soothing and anti-roughness.

EPIGENETICS, AN UNPRECEDENTED GLOBAL APPROACH IN BEAUTY

  • Epigenetics, one of today’s most innovative fields in biosciences, study how cells adapt to their environment by modulating their gene’s expression.
     
    When skin is exposed to intense UV rays, the cells react by over producing melanin. This corresponds to the control of pigmentation genes. Our skin colour darkens as a reaction to UV aggressions. In contrast, epigenetic changes occur if environmental aggressions (UV, climatic changes, stress, diet, pollution etc.) are repeated daily. It triggers a lasting modification at the DNA level, which promotes the expression of certain pigmentation genes. This leads to a long-lasting increase in melanin production that causes skin color to darken. After many years of research, Dior science has identified an ultrapotent natural origin yeast extract that helps to protect skin cells from undergoing epigenetic changes, strengthening the cellular resistance to repeated external aggressions. By acting on the compaction of DNA inside the epidermis’ cell, it helps to keep the DNA tightly coiled and strong, the vital state that guards against skin darkening.
     
    With epigenetics, Dior has initiated an unprecedented global approach in beauty. Epigenetics is shaping the future of brightening skincare and opens the path to an incredible world of possibilities for Diorsnow innovations.

IN 2019, DIVE INTO THE GLOW WITH THE NEW SKIN-PERFECTING LIQUID LIGHT

THE NEW GENERATION OF PERFECT GLOW CUSHION

  • Dive into the perfect glow with a burst of hydration.
    Diorsnow perfect glow cushion comes with a unique upgraded formula that delivers long- lasting hydration and a brighter, cloudless complexion in one simple gesture.

    24-hour hydration: skin is water- infused, refreshed and deeply hydrated, all for a stunning 24 hours! it feels moist, cool and beautifully fresh.

    Reinforced brightening action: the perfect glow shines through thanks to Diorsnow advanced brightening edelweiss complex and good UVA and UVB protection.

    A flawless complexion from the first application: lightweight yet buildable, its ingenious texture fades flawlessly into the skin to help cover imperfect ions and shadow areas.

    Brighten up and cool down, in one easy gesture!
    Used for touch-ups on-the-go, the skin is perfectly enhanced and instantly moist, cool and refreshed.

THE TRIPLE GLOW PROTOCOL TO REVEAL ASIAN WOMEN ’S FINEST GLOW:

  • 1. Prepare the light with micro-infused lotion to cleanse and prime the skin for light activation.
     
    2. Activate the light with essence of light, the 1st (1) light-activating (2) and spot-correcting (3)
    serum powered by disruptive D-NA light reboot technology (4):
     
    3. Perfect the light with Diorsnow 2019 innovations, the perfect duo for a brighter, cloudless complexion:
    - skin-perfecting liquid light: for the 1st time (5), light turns liquid with a multi-tasking hybrid solution that blends expert skincare with state-of-the-art optical correct ion to perfect the skin’s natural glow at all times.
    - perfect glow cushion: to magnify and even out the complexion, a new-generation cushion features an upgraded formula that offers a burst of hydration (up to 24 hours) and a brighter finish.

RUTH BELL, THE NEW FACE TO EMBODY DIORSNOW’S UNIVERSE

  • In 2019, Diorsnow is embodied by a new Dior icon, famed for her angelic looks and bold attitude: Ruth Bell.
    A new Diorsnow spirit glowing with rosy & dewy beauty.

    Discover her in our new institutional film and new institutional visuals.

    In 2019, let the glow flow into your life, and dive into the glow with Diorsnow perfect light.

DIVE INTO THE GLOW

  • (1) at Dior
    (2) triple quasi -drug: brightening, soothing, anti-roughness (Japan)
    (3) triple spot correction: fewer, smaller, lighter
    (4) Dior native aura light reboot technology
    (5) self-assessment on 30 Chinese women between 25 and 50 years old by spot-contour measurement.