L'Or de Vie La crème

50 mL

Twice as concentrated* in Yquem sap, the new formula of L'Or de Vie La Crème contributes to exceptional skin longevity: signs of aging are reduced. A formulation masterpiece, L'Or de Vie La Crème is now composed of 94% natural-origin ingredients.** The perfect combination of comfort and age-defying effectiveness in a generous, hydrating emulsion.

L'Or de Vie La Crème reveals infinite power over the effects of time: the skin appears more resilient to both signs of aging and environmental stressors. The skin’s oxidation process seems to be reversed.*** The skin's firmness, elasticity and radiance appear restored, and it is visibly fresh and youthful.

L'Or de Vie La Crème is refillable to reduce its environmental impact.

* Vs. the previous L'Or de Vie La Crème formula.
** Values calculated based on ISO 16128 standard Part II and supplier data, water percentage included.
*** In vitro test on ingredient.

Every spring, the Yquem vineyard is reborn. This magic moment is marked by the bleeding grapevines, when the sap flows up from the roots to give them new life. Dior science waits patiently until the last moment to harvest this sap, a real treasure of eternity and life at the heart of the vine.

THE SOURCE OF CHÂTEAU D'YQUEM'S LONGEVITY: THE SAP
For the past 30 years, Dior science has studied the vine’s enormous cosmetic potential. A true botanical enigma, Yquem sap is an exceptional antioxidant with unequaled power.* It is able to target a very wide array of factors** known to act upon skin longevity: its noticeable youthfulness. Now, Dior science has discovered a new power: protecting skin longevity by demonstrating a reduction by half in the activity of a marker of skin aging.** Thanks to its broad spectrum of action, which surpasses that of all other active ingredients,*** Yquem sap promotes the essential functions of skin cells in a spectacular way.

* In vitro and in vivo tests vs. the most renowned antioxidants: vitamin C, vitamin E, idebenone and a competitor vine extract.
** In vitro test on ingredient.
*** At Dior.

A CHÂTEAU OF LEGENDARY LONGEVITY AT THE SOURCE OF A MASTERPIECE

There is no other vineyard in the world like Château d’Yquem.
This absolute jewel of French luxury has stood the test of time, delivering the highest level of excellence for over four centuries.

For the past 30 years, Dior science has been on a quest to transcend the infinite power of the Château’s vines, creating Golden Drop Longevity Technology in L’Or de Vie, the most advanced longevity skincare.

VISIBLE RESULTS APPROVED BY WOMEN:

58%
Skin is more radiant*
62%
Skin appears younger*
-40%
Wrinkles appear reduced*

Deeply replenished from the new L’Or de Vie La Crème, the skin seems stronger and is more resilient to signs of aging. It appears to rebuild itself, as if bestowed with a newfound source of youthfulness. The face's firmness, elasticity and radiance appear restored, for visibly fresh and youthful skin. Skin is twice as protected from pollution particles **.

* Self-assessment by scoring on 31 women after 28 days.
** Instrumental test on 21 women after application and cleansing. Tested with 1 µM particles used as an example of pollution.

A RARE LONGEVITY COMBINATION OF SAP AND BOTRYTIS CINEREA

The source of this power over time is a rare alchemy between sap and botrytis cinerea, a precious noble ferment that gives the grapes their unique concentration.
Golden Yquem sap grants skin the power to boost skin cell longevity. Yquem noble ferment captures and intensifies the alchemy of time and nature to deliver an invisible life force to the skin.
This rare and unique combination provides skin with longevity protection that repairs deep signs of aging, turning back time.

THE YQUEM CROWN, A SYMBOL OF ETERNITY SINCE 1785

The Château d’Yquem vintage is graced with the gift of eternity, exceptional in its capacity for infinite improvement. Like a king’s infinite power, the castle’s crown embodies the gift of longevity passed down from generation to generation of the successive keepers of the estate, the guardians of its expertise and values.
“Here, a person must rise to the level of Yquem. Yquem does not belong to the world of the ephemeral, but to that of the eternal.”
Pierre Lurton

HOW TO

Your skin recovers all the power of youth in a spectacular way: radiant, firm, supple, even, perfectly hydrated and velvety soft.
The face glows with an unchanging, unsurpassed beauty.

A SPECTACULAR TRANSFORMATION

01PREPARE
02REPAIR
03REGENERATE