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    The eye area represents 80%* of perceived age. To protect its beauty and power, Dior science has worked to understand it: an exclusive study conducted in 4 countries** has revealed the evolution of the eye area with age and depending on shape. As a result, Dior research has identified the 9 signs of aging*** that impact the power of the eyes, and has combined them into an index unique to Dior: the Eye Power Index.

    Super Potent Eye Serum is the 1st**** total anti-fatigue and age-defying eye contour serum that helps redefine the entire eye area all the way to the brow bone for a smoother, firmer, more luminous eye contour. In 4 weeks, eyes seem 4 years younger.*****

    3 key active ingredients and 3 actions to correct the 9 visible signs of aging*** in one massage.

    BRINGING NATURE AND TECHNOLOGY TOGETHER
    Composed of 92%****** natural-origin ingredients, Super Potent Eye Serum provides triple action: correcting, with its formula rich in re-energizing longoza and firming rye extract; massaging, thanks to its patented applicator and the movements performed during application; and refreshing, due to the cooling effect of the eye contour serum and the zamak massaging head. The 9 signs of aging identified by Dior*** appear corrected after the very first massage, for a visibly redefined eye contour.

    AN ULTRA-SENSORIAL HYDRATING FORMULA
    Infused with the eye contour serum’s fresh, ultra-luscious formula, the eyes immediately appear more open, luminous and awake. The skin around the eyes seems firmed and smoothed, undereye puffiness and dark circles appear reduced, fine lines and wrinkles, diminished.

    PATENTED APPLICATOR: 360 CRYO-FLEX
    The wide massaging head, 7 smoothing waves and super flexible neck of Super Potent Eye Serum’s high-performance applicator are adapted to different types of eye shapes******* to reach the most delicate areas around the eyes.

    * Eye tracking study, 12 male and female viewers.
    ** China, France, Korea and Japan.
    *** Homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes.
    **** At Dior.
    ***** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
    ****** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability.
    ******* Tested on Asian and Caucasian skin.

    NEW CAPTURE TOTALE EYE SERUM:
    WHEN NATURE MEETS TECH TO CAPTURE THE FULL POWER OF THE EYES

    • Today, more than ever, our eyes are exposed and they expose us. They have never revealed so much about us.
       
      With an ultra-sensorial formula composed of 92% natural-origin ingredients,* combined with a cutting-edge tool with a double-patented design** and exclusive techniques*** developed by Dior facialists, the eye contour serum revolutionizes the eye area.

      A unique transformative power*** for eyes that look 4 years younger in just 4 weeks****.

      * Amounts calculated based on the ISO 16128-1 and ISO 16128-2 standard. 
      ** Double patent delivered in France (EP2739181 B1, FR2915972 B1), in the United States (US9427764 B2, US7883287 B2, US8292535 B2, U9016968 B2), in China (CN103732100 B and CN101301140 B), Japan (JP6172759 B, JP4875023 B2, JP5463337 B2, JP5844828 B2), South Korea (KR10-1910544 B1, KR101103188 B1). Single patent registtered in Germany (EP2739181 B1), Spain (EP2739181 B1), United Kingdom (GB2449141 B)
      *** At Dior.
      **** Clinical evaluation by dermatologist on 93 women for 4 weeks and modelling of perceived age.

    TRIPLE ACTION:

      REDEFINED EYES UP TO THE EYEBROWS: THE ALPHA EYE WORKOUT

      The Alpha-Eye technique was designed by Dior facialists to refresh, smooth and firm all types of eyes.
      Over the course of applications, corresponding to one minute per massage, the eye area is smoother, firmer and energized. The power of the eyes is enhanced.

      4 EXPERT TECHNIQUES TO REDEFINE THE EYE AREA UP TO THE EYEBROW

      • 1. DEPUFF
        Refreshes and awakens the eyes.
        Draw the alpha sign from the temple to the inner corner of the eye, maintaining light pressure with the applicator. Next, smooth the upper eyelid.

        Repeat 2 or 3 times on each eye.  
      • 2. SMOOTH
        Illuminates dark circles, smooths fine lines.
        Glide the applicator across the lower lid from the inner corner of the eye to the outer corner. Repeat on the upper eyelid, following the brow bone to the crow’s feet

        Repeat 2 or 3 times on each eye.
      • 3. LIFT
        Firms and enhances the eyes.
        Lift the upper eyelid, smoothing and stretching the skin upward. Follow the shape of the brow bone.


        Repeat 2 or 3 times.