SPRING-SUMMER 2022 WOMEN’S CAMPAIGN
Dior is unveiling the campaign for the Dior spring-summer 2022 ready-to-wear collection, through which Maria Grazia Chiuri explores and celebrates Anna Paparatti’s pop universe, where games – as evidenced in her works Il Gioco del Nonsense (1964) and Jeu de l'absurde (1965) – become the starting point for a reflection on the role of playfulness in the necessary construction of the self.
The stills’ subtly abstract geometry invents new graphic perspectives that highlight Dior fundamentals, such as cannage and Marc Bohan’s Slim Look, or the D-Jungle Pop motif, created as the emblem of the season. An ultimate detail – the MissDior glasses – complete these fascinating silhouettes with their fifties allure.
© Brigitte Niedermair