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    Rouge Dior is the Dior lipstick with couture colors. True floral lip care, it is enriched with red peony and pomegranate flower extracts of natural origin. Rouge Dior dresses the lips in 75 bold colors with satin, matte, metallic or velvet finishes. Long-wear lipstick that ensures 16 hours of comfort* on the lips.

    More modern and luxurious than ever, the new Rouge Dior lipstick is adorned with a new signature band featuring the CD initials, as an echo to the fitted waists of the House's catwalk look.

    Rouge Dior lipstick is part of the House of Dior's sustainability strategy and is now refillable.

    * Auto-scoring on 60 subjects.

    THE COUTURE LIPSTICK

    4 COUTURE EFFECTS: SATIN, MATTE, METALLIC AND THE NEW VELVET

    A NEW REFILLABLE TUBE

    4 ICONIC SHADES

    999 VELVET

    • The timeless Dior crimson red is available in the 4 lipstick finishes.

    525 CHÉRIE

    • A vibrant rosewood, the true color of joy and femininity.

    080 RED SMILE

    • A burst of flamboyant and intensely luminous red inspired by the couturier's famous "coup de Trafalgar".

    100 NUDE LOOK

    • The perfect blend of grey and beige for a universal nude that will flatter any smile.

    THE NEW ROUGE DIOR BALM

    • It embellishes lips with a universal shade. It can be used alone as a lip balm or under the Rouge Dior lipstick as a primer.

    • 999 VELVETThe timeless Dior crimson red is available in the 4 lipstick finishes.
    • 525 CHÉRIEA vibrant rosewood, the true color of joy and femininity.
    • 080 RED SMILEA burst of flamboyant and intensely luminous red inspired by the couturier's famous "coup de Trafalgar".

    75 NEW COLORS
    TO ENHANCE ALL SMILES

    HOW TO

    CUSTOMIZE YOUR LIPSTICK

    • A name, a date or a special thought... Add a personal touch to your lipstick with the engraving service.

      DISCOVER

    ROUGE DIOR THE WHOLE WORLD SMILES

    Embodied by icon Natalie Portman, this new rouge legend audaciously and brilliantly reinvents Dior elegance.

    Dior created custom vegan accessories specifically for this Rouge Dior campaign.

    * Self-assessment on 20 subjects.