MAISON

Amour, Amoureuse, Scène d’amour, Fête d’amour… The names given to Christian Dior's haute couture looks endlessly celebrated love, the passionate sentiment that is now more essential than ever, and which has lived at the heart of Dior since its founding.

At each of his fashion shows, held in the salons of 30 Avenue Montaigne, Christian Dior would seat guests on elegant Napoleon III-style chairs with seats decorated in canework, a graphic code that has become an iconic House emblem. Reinterpreted by Cordelia de Castellane in various dimensions and unexpected proportions, this symbol has been enriched with a new version.

Christian Dior’s beloved timeless signature, Toile de Jouy, which is constantly reinvented, now adorns the Dior Maison creations as a tribute to the founding couturier.